Getting Returns Right for Ecommerce
Returns are an inevitable part of selling online. There are many reasons why customers return items, from faulty goods to issues with product fit and sending back the sizes that aren’t right. There is a lot written about the importance of a compelling returns process, but less about proven tactics to reduce returns rates for different product types.
So this week we’re going to get into the dirty wold of ecommerce returns and discuss techniques that can be used to provide a brilliant customer experience and help the business reduce its returns costs.
Here are the 3 questions:
- What are the critical requirements for an online returns policy/process?
- What typically causes returns rates to be high?
- What tactics are proven to help reduce returns rates, and why?
Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.