Ecommerce Reporting

Every ecommerce business generates reports. Smart ecommerce teams align reporting with business goals and ensure that reports are meaningful and are used to make decisions and identify actions. But with each ecommerce business having a slightly different approach, what does good reporting look like? What should be included in reports and why?

On today’s chat we’re going to discuss how you move from basic reporting to smart reports aligned with your business goals that help you improve performance and identify issues to fix.

As ever, there are 3 conversation starter questions:

1. What metrics need to be included in reports and why?
2. How do you determine the ideal frequency for reporting?
3. What custom KPIs have you used that ecommerce teams should measure & monitor?

Join us at 1pm UK time on Monday 25th March and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.