Content Topic Modelling for Ecommerce

February 18, 2019

Content marketing has been a mainstay of ecommerce for many moons. However, the way search engines find, sort and rank content has evolved, and the tools available to to ecommerce teams to interrogate the search and social universe enable much more than simple keyword research.

Today we’re going to explore what topic modelling is and what it means for ecommerce and marketing teams. How do you get ahead of your competitors in an online world that’s overflowing with content?

As ever, there are 3 conversation starter questions:

  1. How can ecommerce teams use topic modelling to identify content opportunities?
  2. What tools and techniques are required to do it effectively?
  3. How do you build out content for a specific topic?

Join us at 1pm UK time on Monday 11th February and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

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