Ecommerce: what people who don’t work in ecommerce need to know

Today we’ll discuss a very common ecommerce issue: People within businesses that do not have a detailed background in ecommerce, needing to have some awareness of it; and vice versa, ecommerce practitioners needing to raise awareness of their area within the business, but the level of knowledge generally being so low that it’s tough to break through.

1. What are the most important concepts, ideas, and pieces of information people who don’t work directly in ecommerce should know about the area?
2. What are the most common misconceptions about ecommerce that can cause difficulty for organisations trying to embrace it?
3. What are the best ways for businesses to fix their understanding of ecommerce, without causing huge complexity or chaos?

We’ll cover the above and much more.

If you haven’t taken part before – it’s a Twitter chat, on the hashtag #ecommerce, each Monday at 1pm UK time. There’s more info over here: About ecomchat.

Thanks! James & Dan