Email Marketing for Ecommerce after GDPR

May 21, 2018

We’ve heard the phrase ‘GDPR’ so frequently it feels like an out-of-date meme already – the Gangnam Style dance of privacy updates – but it does seem to be having a big impact: Everyone seems to be rethinking the way they do email as a result of the impending deadline. With that in mind: Today’s chat will discuss how you should think about email.

Here are the 3 questions:

  1. What are the risk areas with GDPR & email, and what mistakes should be avoided?
  2. What is the ‘perfect’ email marketing setup for a retailer post May 25th? (policies, processes, frequency, functionality, creative, opt in flow)
  3. Should retailers be aware of changes to other channels re GDPR and email? What should they do?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

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