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Advanced Merchandising Tactics & Case Studies

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      James
      Keymaster

      A starter to kick things off:
      Episerver shared a case study with me in 2017 of a targeted email campaign that captured and isolated browsing behaviour over a 40 day period, and data matched to email addresses collected. Customers who bought products were removed to focus on non-buyers. They then sent out an email campaign where all product recommendations were personalised based on the browsing patterns.

      M&CO Email personalisation example

      Results:
      Email re-opens increased by 20%
      Email conversion increased by 55%

      thanks
      james

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