Finding Genuine Influencers for Social & PR
The tide of thought on ‘influencers’ seems to ebb and flow: Sometimes they are the hottest topic in retail or marketing, sometimes they are seen as a sort of human snake oil: peddilng themselves to the market under a pretence so flimsy it drops through the fingers like the oil itself as soon as one moves from viewing that pretence to touching it.
But what is the truth? Is it simply that the buyers of influence are not savvy enough to pick a lemon from an orange? Or that buyers are producing orangeade for a market looking for lemonade? Do you need influencers to grown your audience? Or is even Robert Cialdini’s greatest influence simply his ability to sell his own books?
We will discuss all this, and more (possibly less) in this week’s #ecomchat.
As ever, there are 3 conversation starter questions:
- What’s the truth about influencers and ecommerce: is it an important ‘channel’, a hot topic that’s a sham, or something in between?
- What methods are available to those looking for influencers to understand whether it’s right for them, and find ‘genuine’ influencers to work with?
- What are some good examples of winning/losing influencer campaigns in social/PR?
Join us at 1pm UK time on Monday 4th March and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.