How To Know When Your Conversion Funnel is Broken

EcomChat on Monday the 1st March 2021 is that start of our Customer Acquisition series and covers ecommerce conversion funnels.

To get the best ROAS and marketing ROI, online conversion funnels need to work effectively. However, the path to purchase isn’t uniform, product journeys vary depending on the type & cost of product and competition is rife.

Today we’ll discuss common challenges with acquisition flows and how to identify issues with your conversion funnel. As ever, there will be 3 conversation starter topics on Twitter at 1pm UK time on the hashtag #ecomchat.

1. Where do you start when looking to evaluate your conversion funnel?
2. How do you work out why people aren’t completing their basket/checkout journey?
3. Last click is still the most used for sales attribution; how can you improve conversion data?

We’ll cover the above and much more.

If you haven’t taken part before – it’s a Twitter chat, on the hashtag #ecommerce, each Monday at 1pm UK time. There’s more info over here: About ecomchat.

Thanks! James & Dan