Improving On-site Conversion Paths

#EcomChat on Monday 18th July will discuss “Improving On-site Conversion Paths”.

A lot of time is spent improving checkouts to drive revenue, which is a good thing, but conversion paths cover a much wide range of website touchpoints. There are also simple and complex conversion paths, for example a multi-session path for a B2B retailer that involves research, content downloads and the final conversion (perhaps submission of a lead gen form, or an online purchase).

So how can ecommerce teams make sense of these conversion paths and put plans in place to improve KPIs like funnel progression rates, exit rates and conversion? If you have experience to share or simply want to listen and learn more, this is the chat for you.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. What data do you need before you can make improvements to conversion paths?
2. What techniques can ecommerce teams uses to improve on-site conversions?
3. What are the common pitfalls/mistakes and how can we mitigate them?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.