Working with Bloggers & Influencers
Today’s #EcomChat will be on the topic of Bloggers & Influencers. Are they important? There are lots of articles written about influencer marketing, roughly half of which seem to describe it as a ‘must do’ area to focus on, and half of which seem to describe it as something that does not work in the slightest.
Here are the 3 questions:
- Can working with Bloggers & Influencers be of benefit to Ecommerce companies? Does it suit some companies more?
- What possible ways are there to work with bloggers or influencers? What are the pitfalls?
- How can companies turn this into a process? Are there useful tools & measures?
Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.