Working with Bloggers & Influencers

Today’s #EcomChat will be on the topic of Bloggers & Influencers. Are they important? There are lots of articles written about influencer marketing, roughly half of which seem to describe it as a ‘must do’ area to focus on, and half of which seem to describe it as something that does not work in the slightest.

Here are the 3 questions:

1. Can working with Bloggers & Influencers be of benefit to Ecommerce companies? Does it suit some companies more?
2. What possible ways are there to work with bloggers or influencers? What are the pitfalls?
3. How can companies turn this into a process? Are there useful tools & measures?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.