Last Click: How To Make Your Ads Convert Better

Regardless of your attribution model, you want to ensure your campaigns are performing as effectively as possible and contributing to conversion.

There are many factors that influence campaigns ROAS/ROI, including ad targeting, creative execution, landing page experience, strength of offer, competitor activity and more. On today’s chat, we’ll explore what ecommerce teams can do to improve their advertising and increase the chance of a conversion.

As usual, there will be 3 starter questions to promote discussion:

1. What does good look like for campaign strategy and creative execution?
2. What is the role of a landing page for ads & when do you need to create a custom page?
3. What techniques can you use to improve campaign performance?

We’ll cover the above and much more.

If you haven’t taken part before – it’s a Twitter chat, on the hashtag #ecommerce, each Monday at 1pm UK time. There’s more info over here: About ecomchat.

Thanks! James & Dan