Launching An Online Christmas Campaign

November 2, 2020

#EcomChat on Monday 2nd November will look at the process of launching Christmas campaigns for your online store.

The run up to Christmas trading is frenetic for most retailers, with the main Black Friday event leading into December trading and January clearance. It impacts most teams in the business to enable effective planning and resourcing, so it’s important to get the details right.

On today’s chat we’re going to explore what an ecommerce team needs to do to be ready for the big Christmas launch, including resource planning as well as on-site preparations.

  1. What are the key considerations for an ecommerce team when preparing for peak trading?
  2. How do you launch a Christmas campaign online, who needs to be involved and why?
  3. What should be on every ecommerce team’s checklist?

We’re sure we’ll end up covering much more!

Thanks, Dan & James.

Join us at 1pm UK time on Monday 2nd November and do share this post either on Twitter or via email with anyone you think would be interested.

No comments

Leave a Reply

Your email address will not be published. Required fields are marked *