Learning from Competitors’ Strategy

Today’s #EcomChat will be on the topic: “How to audit & learn from your competitor’s digital strategy”.

With digital tools, it is far easier to view what your competitors are doing online (whether they’re direct, or much larger organisations like Amazon). As ever, there’ll be 3 conversation starter Qs:

1. What tools and techniques are available to look at a competitor’s ecommerce strategy and tactics?
2. How can you apply information from competitors’ activity to improve your results, without simply being a copycat?
3. What risks and pitfalls are there in using findings from a competitor’s strategy?

Do join us on Twitter using the #ecomchat hashtag.

@danbarker & @jamesgurd

p.s. If you have not taken part in #ecomchat before, there is info here: https://ecomchat.com/about/