There’s an old adage that retaining customers is cheaper than acquiring new ones. Whilst that may not always be true, it is important to put plans in place to turn first time customers into repeat buyers and loyal customers, to drive lifetime value and make the most of your acquisition efforts.
Lifecycle marketing is one of the tools at a marketer’s disposal. Today’s #EcomChat will cover this, and related areas.
Here are the 3 questions:
- Making a start with lifecycle marketing – how do you identify a realistic opportunity?
- How do you integrate merchandising with lifecycle marketing to drive revenue?
- Who does this well – what do you they do, when, how and with what tools?
Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.