On-Site Search vs. Browse/Navigation
Two of the core elements of most ecommerce sites selling more than a handful of products are: On-site search, and product browsing/navigation.
These elements are the topic of this week’s #ecomchat, and – more specifically – how they can be used to ensure customers are served in such a way that it increases revenue.
In general, On-site search is used by 5-15% of sessions on mid-sized sites, category browsing usually slightly higher. When looking only at sessions where users successfully purchase, both are much more common (not unusual for example to see on-site search used in 5% of sessions, but 15% of buying sessions). Therefore: A) they play an important part in actual buying journeys for customers, B) they are important for retailers in bringing in revenue.
As ever, there are 3 conversation starter questions:
- What are the elements that should be included in an on-site search experience that make it more likely to result in sales?
- What should ecommerce sites include in the browsing and navigation experience to increase revenue?
- Who should retailers look to in this area? Who does ‘search’ well from a revenue point of view, and who does ‘browsing & navigation’ well?
Join us at 1pm UK time on Monday 29th October and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.