Optimising Product Content for Ecommerce

Typically products are added to an ecommerce site and then left until they’re obsolete and need removing. However, there are often opportunities to further optimise a product listing to plug information gaps to help answer shopper questions, or to respond to changes in shopper search behaviour.

We will discuss all this, and more (possibly less) in this week’s #ecomchat.

As ever, there are 3 conversation starter questions:

1. Do you need to continuously optimise your product content?
2. What tools & techniques should you use to do this sensibly?
3. Do you have any examples of ecommerce sites doing this well?

Join us at 1pm UK time on Monday 11th March and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.