Peak Trading Insights from 2018
Historically peak trading for Christmas has been through December into January, but Black Friday has had a significant impact on peak trading cycles and marketing plans.
Today’s chat will look at ecommerce results and trends for the 2018 peak trading calendar and discuss what the implications are for ecommerce teams.
As ever, there are 3 conversation starter questions:
- When are the peak traffic and sales periods now for ecommerce sites?
- What are the key trends for channels, devices, shopper behaviour etc?
- Is online growth simply stealing offline footfall and revenue?
Join us at 1pm UK time on Monday 7th January and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.