Product Catalogue Management

February 24, 2020
dan



#EcomChat on Monday 24th February will look at product catalogues.

Ecommerce sites essentially sell products. The products themselves are of course important, but how they are organised and managed has huge implications.

As usual, we’ll focus the chat around three key questions/discussion topics. For today’s site clinic we will cover the following site capabilities:

  1. Is it important for ecommerce sites to actively manage their product catatalogues? Why?
  2. What are the main activities related to a site’s product catalogue to increase likelihood of success?
  3. Does organising / taking care of an ecommerce site’s product catalogue have effects on marketing? How?

We’re sure we’ll end up covering much more!

Thanks, Dan & James.

Join us at 1pm UK time on Monday 24th February and do share this post either on Twitter or via email with anyone you think would be interested.



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