Promotional Strategies/Tactics for Peak Trading

October 19, 2020

#EcomChat on Monday 19th October will explore how ecommerce teams can use promotional strategies around peak trading to attract, engage, convert and retain customers.

Black Friday is approaching, the time of year when discounting is heavier than usual. Promotional calendars are essential in ecommerce and it’s a challenge to protect margin whilst getting shopper attention.

There are three starter questions as always to prompt debate:

  1. Do shoppers have sale overload or is discounting still effective?
  2. What other promotional tactics (apart from discounts) work & why?
  3. What on-site merchandising tactics are required to maximise campaign ROI?

We’re sure we’ll end up covering much more!

Thanks, Dan & James.

Join us at 1pm UK time on Monday 19th October and do share this post either on Twitter or via email with anyone you think would be interested.

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