Scaling Marketing with Automation

#EcomChat on Monday 10th April will be on the topic: “Scaling Marketing with Automation”.

There has been an increased investment in marketing automation tech over the past few years (market is estimated to be worth $1.65bn, with $5.5bn in acquisitions for giants like Salesforce and IBM), from integrated platforms like Eloqua and Hubspot to tactical solutions for individual marketing channels. With this trend predicted to continue, we want to discuss if you need marketing automation to scale ecommerce marketing, or if it’s an unnecessary cost.

Here are the 3 questions:

1. Can you scale your marketing effectively without automation?
2. What are the ‘essentials’ to put in place for ecommerce?
3. What are the pros and cons of automation platforms like Hubspot?

Join us at 1pm UK time and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.