Shopper Behaviour & On-site Merchandising
On-site merchandising is an important part of optimising an ecommerce website. Merchandising is often used as a bucket term for a wide range of ecommerce activities, including campaigns, visual merchandising and product recommendations.
In today’s chat we’ll look at how ecommerce teams can tap into user behaviour to improve how they merchandise on-site user journeys, for example using browsing history to target content and product promotions and propensity modelling to target people at specific points in the path to purchase.
As ever, there are 3 conversation starter questions:
- What can be done to *understand* shopper behaviour in a way that it can be used to change merchandising strategy, tactics, or execution?
- What merchandising activity can be put in place once you understand shopping behaviour?
- How much should retailers look at shoppers’ behaviour to inform your on-site merchandising activity, and how much should be lead by internal knowledge & instinct?
Join us at 1pm UK time on Monday 28th January and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.