Site Clinic: pureoptical.co.uk

April 27, 2020

#EcomChat on Monday 27th April will be a live site clinic looking at the website of contact lens delivery company, Pure Optical.

The contact lens industry has been growing steadily YoY and many consumers are switching from buying contact lenses from opticians by direct debit to sourcing direct from online sellers. Pure Optical is one such service provider and is still providing a full delivery service.

So for today’s site clinic, we’ll focus on three key UX and ecommerce topics:

  1. As the main landing page, how effective is https://www.pureoptical.co.uk/ at targeting different user types?
  2. How effective is site navigation and what could be improved?
  3. How easy is it to buy once in the basket/checkout flow?

We’re sure we’ll end up covering much more!

Thanks, Dan & James.

Join us at 1pm UK time on Monday 27th April and do share this post either on Twitter or via email with anyone you think would be interested.

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