On-Site Search for Ecommerce
On-site search is a critical user journey for pretty much all ecommerce websites (the one main exception being mono product shops). Sometimes search is popular because the overall site UX isn’t optimised, so search helps people get places faster. Other times, search enables users with specific intent to find matching products and content quicker than using other navigation tools.
What’s interesting is that typically conversion rate is much higher for people using search than for other user journeys e.g. product catalogue navigation via the menu. So there’s a commercial imperative to optimise the on-site search experience.
Today’s #ecomchat is about defining what ‘good’ looks like for on-site search, and how you can and should be measuring your website’s search performance.
Here are the 3 questions:
- What search fundamentals should every ecommerce site have in place?
- What are common mistakes and how do you avoid them?
- What should you measure & report on for on-site search performance?
Join us at 1pm UK time on Monday 17th September and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.