Social Content & Commerce for Christmas
#EcomChat on Monday 23rd November will look at how ecommerce teams and marketers can use social channels to execute content plans and drive revenue through social selling during the busy Christmas trading period.
Social continues to play an important role in purchase cycles, as well as facilitating customer engagement and brand storytelling. According to Smart Insights, 55% of online shoppers conduct their shopping via one of three main social commerce platforms (Facebook, Instagram and Twitter) and 30% of consumers would make their purchase decisions directly via social commerce platforms.
What should ecommerce teams be thinking about, how have the social networks evolved in 2020 and what features are available to marketers?
As ever, there are 3 conversation starter questions:
- What types of content work on social platforms for Christmas trading, and why?
- How should ecommerce teams sell via social channels & how do you get the best ROAS?
- What are the pitfalls of marketing via social media that brands/ecommerce teams need to be aware of?
We’re sure we’ll end up covering much more!
Thanks, Dan & James.