The Google Buy Button

July 19, 2015
dan

#EcomChat on Monday 20th July will discuss “The Google Buy Button (& Facebook’s Too)”.

Google has now launched its “Purchase on Google” option, Facebook announced they are doing the same. We thought therefore this was a good chance to take a look at what this may mean, and how retailers should react.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. What does “Purchase on Google” mean for ecommerce sites? (practically in the short term, and in the long term)
  2. Facebook also announced a ‘Buy’ button, and Twitter have long spoken about it. Will these have an impact?
  3. What can ecommerce sites do to make sure they’re not 100% at the mercy of Google and the big social networks?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

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