Using Data to Find Ecommerce Problems

This week’s #EcomChat will be on the theme of “Data Driven Improvements for Ecommerce”. The chat will take place at 1pm UK time on Twitter.

We all know that each website has its own unique set of problems but there are often common issues across ecommerce sites. For example, no on-site search provides a perfect user experience with accurate product and content matches regardless of the user query. Even large, successful brands like John Lewis have glaring search inaccuracies.

In an ideal world, as ecommerce specialists we’d fix all the quirks and nail down the UX. However, we live in a world of finite resource and have to be pragmatic about what we focus on and why. Not every improvement can have a positive ROI business case and not all improvements are about generating a £ ROI

This chat will focus on the role data has to play in proactively identifying issues & opportunities to help ecommerce teams prioritise their efforts.

As ever, there will be 3 conversation starter questions:

1. With so many metrics available, which are the most critical to monitor a website’s underlying performance and efficiency?
2. What processes should you put in place to ensure you discover, understand and act on issues?
3. How do you prioritise actions to ensure you focus on what’s most important for your business and its customers?

Thanks, Dan & James.

Join us at 1pm UK time on Monday 29th July and do share this post either on Twitter or via email with anyone you think would be interested.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.