Voice Search for Ecommerce

January 14, 2019

Voice search is growing and expected to take a larger share of the online search universe in 2019, via smart assistants and other voice-enabled devices e.g. Google app on a smartphone.

The growth of voice search creates new challenges for search marketers and ecommerce teams, as well as new opportunities. Natural language queries create more complex unstructured search queries and traditional keyword relevance based algorithms struggle to make sense of complex queries. If you want an example, go to House of Fraser and search for “kids backpack with front pocket” – even without parameters like stock availability in local stores, the search engine doesn’t work.

Today we’ll look at the implications that voice search has for ecommerce teams.

As ever, there are 3 conversation starter questions:

  1. How does voice search differ from non-voice search?
  2. What do marketers need to do to improve websites for voice search?
  3. How can ecommerce teams track and measure voice search?

Join us at 1pm UK time on Monday 14th January and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

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