Promotions for Ecommerce
It’s estimated that we’re exposed to between 4,000 to 5,000 marketing messages every day (though we’ve not counted!); many of these are promotional messages designed to influence our buying behaviour. We’ve also been trained to expect big seasonal pushes, with Black Friday one of the latest to establish itself in the retail calendar.
So this week we’ll discuss the relevance of promotions to ecommerce and whether or not you need a promotional strategy to succeed online.
As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.
Here are the 3 questions:
- Can you be successful in ecommerce without a promotional strategy?
- What types of promotion are relevant to ecommerce?
- What planning do you need to do before running a promotion?/li>
Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.