Email Marketing Automation
#EcomChat on Monday 7th November will discuss “Email Marketing Automation”.
Email keeps moving on as technology enables closer integration with ecommerce and other marketing channels. As ecommerce teams build out their customer data sets, the level of automation that’s possible increases. So today we’re going to explore the art of the possible and learn from what everyone is doing/will do in the near future.
We’ve teamed again up with Dan Grech and Jacques Corby-Tuech, two super smart email marketers and the brains behind No BS Email Marketing guide. They’ve just published their second edition packed with tips and advice from leading email marketers.
In their words, NO BS Email is:
“Not a platform for sales guys or a pedestal for thought-leaders… This is an agenda-free forum for marketers to both consume and be heard”
Check out the latest release, hot off the press and including insightful interviews with companies like Uber. It’s completely free and you can get your hands on it here.
As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.
Here are the 3 questions:
- How can you use customer journeys to automate email marketing?
- What event based campaigns can/should you send and why?
- What opportunities are there for integrating product data to drive personalisation?
Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.
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