Ecommerce for Small Business

This week’s #EcomChat looks at what small organisations with limited resource and budget can do to drive online customer experience and revenue.

Good practice is often talked about in the context of enterprise capability and investment in people and tools that require significant outlay e.g. AI/ML personalisation tools and data scientists.

However, most small businesses run on a shoestring budget and need to find more cost effective ways of delivering a fit-for-purpose ecommerce proposition. So how can they learn from the big players without breaking the bank?

Here are the 3 questions:

1. How can a small business team learn from bigger brands and then apply that learning?
2. How can a small business improve its ecommerce expertise without having to pay £££ on agencies, consultancies and training – what are your tips & tricks?
3. Which ecommerce job roles/skills should a small business invest in & why?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.