Black Friday & Ecommerce Sales

October 4, 2021

What to do in Winter 2021

EcomChat on Monday 4th October 2021 is on an inevitable topic as we ease our way through Autumn. Every November, ecommerce teams across the globe prepare themselves for the ultimate sales battle, BFCM weekend. But all is not as it first seems; whilst the high street is often embroiled in a trading war, some brands opt out from a big blast discount weekend and others explore alternative approaches to engage customers with their brand.

In today’s chat we’ll explore the different strategies you can adopt to guide your way through the choppy waters of frenzied discounting and what we can learn from other businesses.

  1. What are the most popular ecommerce approaches to BFCM weekend?
  2. What tactics can you use to ensure promotions have a positive impact and don’t just erode margin?
  3. What are the pros and cons of ‘opting out’ and what type of business does this approach suit?

Do join us on Twitter using the #ecomchat hashtag.

@danbarker & @jamesgurd

p.s. If you have not taken part in #ecomchat before, there is info here:

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