Black Friday 2019: Lessons Learned

December 2, 2019

After our time capsule chat last week to celebrate the first ever #EcomChat. we’re back on script with the content calendar.

Today’s chat will focus on evaluating website UX, with a twist. As we emerge from Black Friday weekend into Cyber Monday, there has already been some discussion on the #ecomchat thread about how well connected marketing plans are with on-site UX.

So today is the perfect chance to dissect retail ecommerce Black Friday execution. We’ll focus on a few key sites but please do reference other sites you think have done Black Friday well/poorly online.

Example sites: Fashion (ASOS, Boohoo, Farfetch), Beauty (Body Shop, Boots), DIY (B&Q and Homebase).

As ever, there will be 3 conversation starter questions:

  1. How well have ecommerce sites managed landing pages for peak cycles like Black Friday?
  2. How effective is the on-site search & browse experience for discount shoppers?
  3. How well have websites in general handled browsing for non-discount shoppers?

Join us at 1pm UK time on Monday 2nd December and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

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