EcomChat on Monday 1st November 2021 is on the topic of Ecommerce Checkouts & Payments. The checkout is a critical part of an ecommerce store’s conversion funnel and there are so many potential UX issues that can adversely impact conversion rate. For this chat we’re going to discuss the essentials that all ecommerce teams need to get right, then explore additional use cases required in specific scenarios such as international commerce.
As ever, there will be 3 loose questions to guide us through.
- What are the most common issues that increase checkout abandonment?
- What tools & techniques should ecommerce teams use to improve checkout efficiency?
- What makes a checkout ‘best in class’ and which sites are leaders of the pack & why?
Do join us on Twitter using the #ecomchat hashtag.
@danbarker & @jamesgurd
p.s. If you have not taken part in #ecomchat before, there is info here: https://ecomchat.com/about/