Ecommerce PR – What is Good PR?

May 15, 2017

#EcomChat on Monday 15th May will be on the topic: “Ecommerce PR”.

Did you know…
Richard Branson has just been awarded The Drum’s lifetime achievement award for marketing.

The award is recognition of the marketing success across his Virgin brands, and celebrates some of the innovative ways in which he has attracted PR over the years.

Today’s chat will focus on the role that PR plays in ecommerce, discussing what turns a marketing campaign into good PR, and looking at examples of where both positive and negative stories lead to PR coverage.

Here are the 3 starter questions:

  1. How important is PR for ecommerce?
  2. What determines whether coverage is good or bad PR?
  3. What marketing techniques can you use to increase you PR exposure?

Join us at 1pm UK time and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

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