Ecommerce Pricing Strategy

July 8, 2019

This week’s #EcomChat will be on the theme of “Ecommerce Pricing Strategy”. The chat will take place at 1pm UK time on Twitter.

Most retailers upload products with a set price and then rely on promotional campaigns to use price discounting to drive sales. However, dynamic pricing is also well established in ecommerce, especially for businesses selling commoditised products that can be bought on other websites.

Today we’ll discuss smart ways to manage price, evaluating the pros and cons of fixed pricing vs. discounting vs. flexible price management.

As ever, there will be 3 conversation starter questions:

  1. Should a product always have the same price, for every customer?
  2. How can you use price to improve conversion rate & profit?
  3. Which tools can you use to manage online pricing?

Thanks, Dan & James.

Join us at 1pm UK time on Monday 8th July and do share this post either on Twitter or via email with anyone you think would be interested.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

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