New e-commerce website launch plan

[Pritesh]

Hi all

What’s been your most successful launch campaigns/tactics for getting a brand noticed in a very competitive, comoditised market? Ignoring Adwords and Shopping for the time being.

Thanks peeps!

[James]

Hi Pritesh,
When i was at Betterware (the glamour!) I ran a week long series of competitions with different give aways each day and multiple winners per day to make it seem more realistic you could win. There was a reward for sharing/emailing a friend, with additional free entries. Everyone who took part but did’t win received a discount as a thank you and free shipping off their next order. I sourced the prizes from our suppliers so that was zero cost, just had to take a margin hit for the order discount.
I can’t remember the numbers as was many moons ago but campaign was successful and had a big sales spike, albeit lower margin but net profit was up.
Thanks
James

[James]

Forgot to add – also contacted each winner personally, asked them if they’d be willing to be featured in our marketing and to provide a quote. Got around 40% of people happy to take part as they were delighted to have won, generated useful free content for emails, website and social posts.

[James]

Hi Jessica,
Thanks for joining the forums. Please note the guideline terms of use: https://ecomchat.com/ecomchat-forums-terms-use/
We ask people not to self-promote. The EcomChat community is built open trust and integrity, and sharing useful and advice, not plugging your own company/services/tools.
Please can you edit and update your post to remove any promotional reference to Shopygen and instead focus on contributing useful advice, otherwise i’ll have to remove it.
thanks
james

[Author]

Posts