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New e-commerce website launch plan

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    • #2337
      Pritesh
      Participant

      Hi all

      What’s been your most successful launch campaigns/tactics for getting a brand noticed in a very competitive, comoditised market? Ignoring Adwords and Shopping for the time being.

      Thanks peeps!

    • #2340
      James
      Keymaster

      Hi Pritesh,
      When i was at Betterware (the glamour!) I ran a week long series of competitions with different give aways each day and multiple winners per day to make it seem more realistic you could win. There was a reward for sharing/emailing a friend, with additional free entries. Everyone who took part but did’t win received a discount as a thank you and free shipping off their next order. I sourced the prizes from our suppliers so that was zero cost, just had to take a margin hit for the order discount.
      I can’t remember the numbers as was many moons ago but campaign was successful and had a big sales spike, albeit lower margin but net profit was up.
      Thanks
      James

    • #2341
      James
      Keymaster

      Forgot to add – also contacted each winner personally, asked them if they’d be willing to be featured in our marketing and to provide a quote. Got around 40% of people happy to take part as they were delighted to have won, generated useful free content for emails, website and social posts.

    • #2353
      James
      Keymaster

      Hi Jessica,
      Thanks for joining the forums. Please note the guideline terms of use: https://ecomchat.com/ecomchat-forums-terms-use/
      We ask people not to self-promote. The EcomChat community is built open trust and integrity, and sharing useful and advice, not plugging your own company/services/tools.
      Please can you edit and update your post to remove any promotional reference to Shopygen and instead focus on contributing useful advice, otherwise i’ll have to remove it.
      thanks
      james

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