It’s estimated that we’re exposed to between 4,000 to 5,000 marketing messages every day (though we’ve not counted!); many of these are promotional messages designed to influence our buying behaviour.…

Setting KPIs is a no-brainer, all ecommerce teams measure performance in some way or another. However, most reports focus on top-level KPIs such as revenue, conversion rate and average order…

When people talk about Ecommerce marketing, it often comes down to channels: Are you running Instagram ads? How does PPC work for you? Ie: targeting. But this often ignores the…

Search has long been a critical capability for ecommerce websites, especially for large catalogue retailers where product range and complexity demands a super smart search algorithm to help customers quickly…

The payment landscape is constantly evolving, as technology innovation and changing regulations (PSD2 being the latest set to create waves) create increased competition and healthy diversity. With such a wide…

Facebook messenger, live chat, dozens of social media channels: Is there still a need for email among ecommerce businesses? That is the topic of this week’s #EcomChat As ever: there…

They are the world’s most recognised online retailer, they also run the world’s largest cloud platform, relied upon by many retailers & ecommerce tools. As Amazon buys another big retailer…

There’s an increasing variety of tools enabling retailers to sell to people using conversational techniques, from the well established Live Chat to fast emerging chatbots. With worldwide online retail spending…

AI is a hot topic that keeps coming back, and news stories on how it’s used by Amazon, Google, and particularly SaaS based companies appear almost daily. #EcomChat on Monday 5th…

#EcomChat on Monday 22nd May will be on the topic: “Delivery Subscription”. The topic has very kindly been suggested by Rachel Tonner of Ampersand, on the basis that Next, Boohoo, New…