Increasing Basket Size for Ecommerce

Increasing Basket Size for Ecommerce

Oct 15 2018

There are three primary levers for driving ecommerce revenue: Traffic Conversion rate AOV (average order value). Many ecommerce teams focus on optimisation to improve conversion rate, then push the button…

Growing New Customers

Growing New Customers

Oct 08 2018

Today we’re talking about one of the big ecommerce basics: New Customers. Here are the 3 questions: What are the marketing elements retailers need to put in place to find…

Creating Meaningful Reporting Dashboards

Creating Meaningful Reporting Dashboards

Sep 29 2018

Each company generates regular reports for ecommerce, typically weekly roll-ups for trading meetings and often daily tactical reports for specific capabilities such as site performance and SEO indexation + ranking.…

Omni-Channel CX for Ecommerce

Omni-Channel CX for Ecommerce

Sep 24 2018

The digital community loves to talk about omni-channel. Customer expectations, in terms of the quality of service they expect organisations to deliver, are high, yet most organisations face challenges in…

On-Site Search for Ecommerce

On-Site Search for Ecommerce

Sep 17 2018

On-site search is a critical user journey for pretty much all ecommerce websites (the one main exception being mono product shops). Sometimes search is popular because the overall site UX…

Ecommerce Peak Months: Sales & Promotions

Ecommerce Peak Months: Sales & Promotions

Sep 10 2018

Yet another summer is gone, and we are in to the busy period of September and beyond. For many retailers this is ‘peak period’, the months of the year where…

Competitor UX Audits for Ecommerce

Competitor UX Audits for Ecommerce

Sep 03 2018

In our last chat we discussed how ecommerce teams can identify a UX issue/opportunity and prioritise changes to improve performance. This week we’ll follow up with a discussion on how…

Prioritising UX Improvements

Prioritising UX Improvements

Aug 20 2018

UX gets mentioned a lot in ecommerce, especially when critiquing webpages and user journeys. We all talk about ‘providing a better UX’, but what do we mean, and how do…

Customer Relationship Management for Ecommerce

Customer Relationship Management for Ecommerce

Aug 13 2018

Today, a topic originally from B2B marketing. It’s very heavily focused on by some Ecommerce companies, but largely ignored by many: CRM. Here are the 3 questions: Is it sensible…

Ecommerce Platforms

Ecommerce Platforms

Aug 06 2018

Over the last few weeks we’ve spoken about Trading and Budgeting. Today let’s move to a tech topic, but one that’s fundamental to every Ecommerce business. Here are the 3…