Ecommerce Trends for 2018

Ecommerce Trends for 2018

Dec 11 2017

It has been another bumper year for ecommerce, with online revenue growing and lots of interesting developments for both B2C and B2B. As we approach Christmas, we thought it would…

Ecommerce Company Culture

Ecommerce Company Culture

Dec 04 2017

Ecommerce companies differ from others in some key ways: it’s less likely for staff to physically meet customers, communication with customers is often via digital means only, teams working closely…

Black Friday 2017

Black Friday 2017

Nov 27 2017

Black Friday has *just* gone, and we’re in the middle of Cyber Monday. For some these have become the biggest promotional days of the year – positive events in the…

Customer Migration Planning

Customer Migration Planning

Nov 20 2017

Site migrations are complex and typically involve compromise, so short-term CX challenges are inevitable. There have been several high profile site migrations in the past few years which have posed…

Content for Ecommerce in 2018

Content for Ecommerce in 2018

Nov 13 2017

As we approach the end of the year, we’re taking a look at some well-trodden Ecommerce ground & whether the stuff people have been doing over the last couple of…

Sales, Promotions, and Black Friday

Sales, Promotions, and Black Friday

Nov 06 2017

It’s November. The month of Singles Day, Black Friday, and the month during which most Ecommerce sites get fully ramped up prior to Christmas & the busy winter Sale period.…

Successful Ecommerce Relaunch Projects

Successful Ecommerce Relaunch Projects

Oct 30 2017

We’re at the point in the year where those looking to relaunch their sites are usually putting things on lockdown, waiting until after the busiest period for most retailers. Therefore,…

Improving ROI from Paid Search

Improving ROI from Paid Search

Oct 23 2017

Today’s #EcomChat will be on the topic of paid search and how to optimise campaigns to drive results. As ever: there will be 3 conversation starter questions and anyone is welcome…

Local Ecommerce

Local Ecommerce

Oct 16 2017

Today’s #EcomChat will be on the topic of Local Ecommerce. In some spheres that’s obvious (hotels, takeaways); in some, less so. Over the last few years more options have grown…

Usability vs Conversion

Usability vs Conversion

Oct 09 2017

Today’s #EcomChat will be on the topic of Usability vs Conversion. As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag…