Encouraging Online Shoppers to Buy

Encouraging Online Shoppers to Buy

Jan 20 2020

Join us on Monday 20th January to examine what ecommerce teams can do to convert brand and product interest into a paying customer – how to move from being found…

Ecommerce Trends in 2020

Ecommerce Trends in 2020

Jan 13 2020

Join us on Monday 13th January to examine the ecommerce trends influencing retailer strategy and impacting how shoppers find & buy products and services. This is less crystal ball time,…

Time Management for Ecommerce Teams

Time Management for Ecommerce Teams

Jan 05 2020

The first #EcomChat of 2020 takes place on Monday 6th January and will focus on “Time Management for Ecommerce Teams”. People are always busy. A common lament is, “We know…

Ecommerce Conversion Optimisation in 2020

Ecommerce Conversion Optimisation in 2020

Dec 16 2019

Today’s EcomChat will focus on “Conversion Optimisation in 2020”. Conversion sprung to popularity a few years ago – pushed initially by Conversion Rate Experts. It reached a peak in the…

Paid Media for Small Businesses & Ecommerce Startups

Paid Media for Small Businesses & Ecommerce Startups

Dec 09 2019

Today’s chat will focus on ‘paid media’, particularly in the context of smaller ecommerce businesses and ecom startups. Paid media covers PPC, Paid Social advertising, Retargeting, general Display advertising, and…

Black Friday 2019: Lessons Learned

Black Friday 2019: Lessons Learned

Dec 02 2019

After our time capsule chat last week to celebrate the first ever #EcomChat. we’re back on script with the content calendar. Today’s chat will focus on evaluating website UX, with…

Time Capsule: Content for Ecommerce

Time Capsule: Content for Ecommerce

Nov 25 2019

On October 15th, 2012 the first ever #ecomchat was run by James and Dan on the topic of ‘Content for Ecommerce’. In homage to this (protentially) life changing event, we’re…

Shopping Basket Design & Optimisation

Shopping Basket Design & Optimisation

Nov 17 2019

This week’s #EcomChat looks at one area of an ecommerce store where ecommerce teams need to pay close attention because purchase intent is so high and small changes can have…

Delivery & Returns

Delivery & Returns

Nov 11 2019

This week’s #EcomChat looks at one of the most important, but least frequently discussed, areas of ecommerce: Getting the delivery & returns experience right. As ever, there will be 3…

Site audit: Boohoo.com

Site audit: Boohoo.com

Nov 04 2019

#EcomChat on Monday 4th November will be our next live site clinic on the recently refreshed Boohoo.com website: https://www.boohoo.com/ When we asked everyone a few weeks back what topics they’d…