After our time capsule chat last week to celebrate the first ever #EcomChat. we’re back on script with the content calendar. Today’s chat will focus on evaluating website UX, with…
On October 15th, 2012 the first ever #ecomchat was run by James and Dan on the topic of ‘Content for Ecommerce’. In homage to this (protentially) life changing event, we’re…
This week’s #EcomChat looks at one area of an ecommerce store where ecommerce teams need to pay close attention because purchase intent is so high and small changes can have…
This week’s #EcomChat looks at one of the most important, but least frequently discussed, areas of ecommerce: Getting the delivery & returns experience right. As ever, there will be 3…
#EcomChat on Monday 4th November will be our next live site clinic on the recently refreshed Boohoo.com website: https://www.boohoo.com/ When we asked everyone a few weeks back what topics they’d…
This week’s #EcomChat looks at what small organisations with limited resource and budget can do to drive online customer experience and revenue. Good practice is often talked about in the…
This week’s #EcomChat is on the topic of Black Friday. As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag…
#EcomChat on Monday 7th October follows on from last week’s discussion, where we explored how ecommerce teams can do online merchandising without AI/ML tools. However, increasingly AI/ML tools are used…
#EcomChat on Monday 30th September will explore online merchandising for ecommerce stores but with a twist. Increasingly AI/ML tools are used to automate personalisation and product/content targeting at scale but…
#EcomChat on Monday 23rd September will dive into the murky world of email marketing post GDPR, where compliance requirements are now relatively clear yet there are still divergent approaches and…
