Measuring & Increasing LTV

Measuring & Increasing LTV

Jun 24 2019

This week’s #EcomChat will be on the theme of data & insights, and more specifically on “Measuring & Increasing Customer Lifetime Value”. The chat will take place at 1pm UK…

SEO Reporting

SEO Reporting

Jun 17 2019

This week’s #EcomChat will be on the theme SEO reporting, looking at how you move beyond basic (and often meaningless) metrics like query rank to using data to provide performance…

Ecommerce Platforms & Costs

Ecommerce Platforms & Costs

Jun 07 2019

This week’s #EcomChat will be on the topic of “Ecommerce Platforms”. The chat will take place at 1pm UK time on Twitter. The foundation of most ecommerce businesses is their…

Using Organic Social Media Effectively

Using Organic Social Media Effectively

May 29 2019

With social media platforms pushing for monetisation and offering an ever increasing variety of ad formats and targeting techniques, organic reach is under pressure and harder to maintain. However, it’s…

What Do Smart Retailers Test to Get Ahead of Amazon?

What Do Smart Retailers Test to Get Ahead of Amazon?

May 18 2019

Testing is a core part of an ecommerce growth strategy. It helps us improve existing webpages and user journeys, as well as focus on specific KPIs to improve ecommerce performance…

Ecommerce Job Roles & Salary Trends 2019

Ecommerce Job Roles & Salary Trends 2019

May 08 2019

Ecommerce is constantly changing, so it’s important to keep on top of industry trends. Each year we team-up with the wonderful folk at Cranberry Panda to discuss the key learning…

Optimising Product Data for Ecommerce

Optimising Product Data for Ecommerce

Apr 28 2019

Product data is a standard feed into an ecommerce platform. However, the quality, relevance and accuracy of product data still varies considerably, and it’s relatively easy to find ecommerce sites…

SEO Audits for Ecommerce Sites

SEO Audits for Ecommerce Sites

Apr 14 2019

You often hear, or read, the phrase ‘SEO site audit’ but it can mean different things to different people. To some, it’s a technical audit of site indexation control and…

Customer Journey Marketing

Customer Journey Marketing

Apr 06 2019

The path to purchase is a basic marketing concept but the ever increasing number of channels (think voice, smart devices, digital, offline etc.) means ecommerce paths to purchase are constantly…

Improving Customer Satisfaction

Improving Customer Satisfaction

Apr 01 2019

We know the old adage that is costs more to acquire a new customer than retain an existing one. Whilst that may not always be true, it’s considered good practice…