Content marketing has been a mainstay of ecommerce for many moons. However, the way search engines find, sort and rank content has evolved, and the tools available to to ecommerce…
Today’s #EcomChat will be on mobile paid media strategy. We all know that mobile traffic has taken off, with some retailers getting more than 70% traffic from mobile devices. But…
Today’s #EcomChat will be on customer retention, looking at how you can increase the number of people who place the next order and speed up the interval between orders using…
On-site merchandising is an important part of optimising an ecommerce website. Merchandising is often used as a bucket term for a wide range of ecommerce activities, including campaigns, visual merchandising…
‘Conversion’ is a popular topic in Ecommerce. Much of the activity that takes place in order to improve conversion rate is essentially geared around ‘persuasion’. Persuasion itself is a well…
Voice search is growing and expected to take a larger share of the online search universe in 2019, via smart assistants and other voice-enabled devices e.g. Google app on a…
Historically peak trading for Christmas has been through December into January, but Black Friday has had a significant impact on peak trading cycles and marketing plans. Today’s chat will look…
Today we’re talking about one of the big fundamentals for online retail: Ecommerce Platforms. The right Ecommerce platform can help push forward your business and your sales; the wrong platform…
There’s a tendency for Ecommerce sites to slip into promoting themselves via digital channels only. Yet, for those who do, TV, radio, print, direct mail, even in some cases door…
SEO is constantly evolving, and still incredibly important to ecommerce. Whilst the fundamental principles remain the same (optimise your site technically for search engines, optimise your content and UX for…
