The Future of Digital Roles 2018

The Future of Digital Roles 2018

Feb 12 2018

#EcomChat on Monday 12th February will discuss “The future of digital roles”. 2017 witnessed continued maturity in ecommerce, for example the increased use of automation and AI/ML to improve personalisation (predictive…

Working with Bloggers & Influencers

Working with Bloggers & Influencers

Feb 05 2018

Today’s #EcomChat will be on the topic of Bloggers & Influencers. Are they important? There are lots of articles written about influencer marketing, roughly half of which seem to describe…

Measuring Customer Acquisition

Measuring Customer Acquisition

Jan 29 2018

Today’s #EcomChat will be on the topic of Measuring Customer Acquisition. There is a very long list of metrics and KPI combinations that you could use for measuring the performance…

Improving Customer Loyalty

Improving Customer Loyalty

Jan 22 2018

Today’s #EcomChat will be on the topic of Improving Customer Loyalty. With huge amounts of choice, it’s easy for ecommerce sites to pick up ‘one-off purchasers’. How can retailers move…

Effective Online Advertising

Effective Online Advertising

Jan 13 2018

Have you seen the latest Ikea advert? It’s a print ad that asks mothers to basically pee on a small area, which uses chemical detection to show if they’re pregnant,…

Optimising websites for SEO in 2018

Optimising websites for SEO in 2018

Jan 08 2018

Boom it’s 2018! Welcome to our first EcomChat of 2018. It’s time to supercharge your neural networks and fire off some delicious ecommerce insights. As we start 2018, SEO is…

2017 Ecommerce Highlights

2017 Ecommerce Highlights

Dec 18 2017

It’s the final EcomChat of 2017, with a break next week, and 2018 almost upon us. To celebrate another momentous ecommerce year, todays session is on “Ecommerce Myths, Lessons, and…

Ecommerce Trends for 2018

Ecommerce Trends for 2018

Dec 11 2017

It has been another bumper year for ecommerce, with online revenue growing and lots of interesting developments for both B2C and B2B. As we approach Christmas, we thought it would…

Ecommerce Company Culture

Ecommerce Company Culture

Dec 04 2017

Ecommerce companies differ from others in some key ways: it’s less likely for staff to physically meet customers, communication with customers is often via digital means only, teams working closely…

Black Friday 2017

Black Friday 2017

Nov 27 2017

Black Friday has *just* gone, and we’re in the middle of Cyber Monday. For some these have become the biggest promotional days of the year – positive events in the…