This week’s #EcomChat looks at one of the most important, but least frequently discussed, areas of ecommerce: Getting the delivery & returns experience right. As ever, there will be 3…
#EcomChat on Monday 4th November will be our next live site clinic on the recently refreshed Boohoo.com website: https://www.boohoo.com/ When we asked everyone a few weeks back what topics they’d…
This week’s #EcomChat looks at what small organisations with limited resource and budget can do to drive online customer experience and revenue. Good practice is often talked about in the…
This week’s #EcomChat is on the topic of Black Friday. As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag…
#EcomChat on Monday 7th October follows on from last week’s discussion, where we explored how ecommerce teams can do online merchandising without AI/ML tools. However, increasingly AI/ML tools are used…
#EcomChat on Monday 30th September will explore online merchandising for ecommerce stores but with a twist. Increasingly AI/ML tools are used to automate personalisation and product/content targeting at scale but…
#EcomChat on Monday 23rd September will dive into the murky world of email marketing post GDPR, where compliance requirements are now relatively clear yet there are still divergent approaches and…
#EcomChat on Monday 16th September will do something a little bit different. We’re going to run a live site clinic on the new Arena Flowers beta website: beta.arenaflowers.com When we…
#EcomChat on Monday 9th September will focus on an important yet often over-looked topic for #ecommerce – how to track & advertise to shoppers without being reliant upon cookies. The…
#EcomChat on Monday 2nd September will focus on the new-ish and interesting topic of “NLP for Search Marketing”. The chat will take place at 1pm UK time on Twitter. NLP…
