Black Friday 2019: Lessons Learned

Black Friday 2019: Lessons Learned

Dec 02 2019

After our time capsule chat last week to celebrate the first ever #EcomChat. we’re back on script with the content calendar. Today’s chat will focus on evaluating website UX, with…

Time Capsule: Content for Ecommerce

Time Capsule: Content for Ecommerce

Nov 25 2019

On October 15th, 2012 the first ever #ecomchat was run by James and Dan on the topic of ‘Content for Ecommerce’. In homage to this (protentially) life changing event, we’re…

Shopping Basket Design & Optimisation

Shopping Basket Design & Optimisation

Nov 17 2019

This week’s #EcomChat looks at one area of an ecommerce store where ecommerce teams need to pay close attention because purchase intent is so high and small changes can have…

Delivery & Returns

Delivery & Returns

Nov 11 2019

This week’s #EcomChat looks at one of the most important, but least frequently discussed, areas of ecommerce: Getting the delivery & returns experience right. As ever, there will be 3…

Site audit: Boohoo.com

Site audit: Boohoo.com

Nov 04 2019

#EcomChat on Monday 4th November will be our next live site clinic on the recently refreshed Boohoo.com website: https://www.boohoo.com/ When we asked everyone a few weeks back what topics they’d…

Ecommerce for Small Business

Ecommerce for Small Business

Oct 27 2019

This week’s #EcomChat looks at what small organisations with limited resource and budget can do to drive online customer experience and revenue. Good practice is often talked about in the…

Black Friday 2019

Black Friday 2019

Oct 14 2019

This week’s #EcomChat is on the topic of Black Friday. As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag…

Using AI/ML for Ecommerce Merchandising

Using AI/ML for Ecommerce Merchandising

Oct 06 2019

#EcomChat on Monday 7th October follows on from last week’s discussion, where we explored how ecommerce teams can do online merchandising without AI/ML tools. However, increasingly AI/ML tools are used…

Ecommerce Merchandising without AI/ML

Ecommerce Merchandising without AI/ML

Sep 30 2019

#EcomChat on Monday 30th September will explore online merchandising for ecommerce stores but with a twist. Increasingly AI/ML tools are used to automate personalisation and product/content targeting at scale but…

Email Marketing in a GDPR World

Email Marketing in a GDPR World

Sep 23 2019

#EcomChat on Monday 23rd September will dive into the murky world of email marketing post GDPR, where compliance requirements are now relatively clear yet there are still divergent approaches and…