Content Topic Modelling for Ecommerce

Content Topic Modelling for Ecommerce

Feb 18 2019

Content marketing has been a mainstay of ecommerce for many moons. However, the way search engines find, sort and rank content has evolved, and the tools available to to ecommerce…

Targeting Mobile Users with Paid Media

Targeting Mobile Users with Paid Media

Feb 08 2019

Today’s #EcomChat will be on mobile paid media strategy. We all know that mobile traffic has taken off, with some retailers getting more than 70% traffic from mobile devices. But…

Increasing Repeat Purchase Rate for Ecommerce

Increasing Repeat Purchase Rate for Ecommerce

Jan 28 2019

Today’s #EcomChat will be on customer retention, looking at how you can increase the number of people who place the next order and speed up the interval between orders using…

Shopper Behaviour & On-site Merchandising

Shopper Behaviour & On-site Merchandising

Jan 28 2019

On-site merchandising is an important part of optimising an ecommerce website. Merchandising is often used as a bucket term for a wide range of ecommerce activities, including campaigns, visual merchandising…

Ecommerce & ‘Persuasion Architecture’

Ecommerce & ‘Persuasion Architecture’

Jan 21 2019

‘Conversion’ is a popular topic in Ecommerce. Much of the activity that takes place in order to improve conversion rate is essentially geared around ‘persuasion’. Persuasion itself is a well…

Voice Search for Ecommerce

Voice Search for Ecommerce

Jan 14 2019

Voice search is growing and expected to take a larger share of the online search universe in 2019, via smart assistants and other voice-enabled devices e.g. Google app on a…

Peak Trading Insights from 2018

Peak Trading Insights from 2018

Jan 07 2019

Historically peak trading for Christmas has been through December into January, but Black Friday has had a significant impact on peak trading cycles and marketing plans. Today’s chat will look…

Ecommerce Platforms

Ecommerce Platforms

Dec 10 2018

Today we’re talking about one of the big fundamentals for online retail: Ecommerce Platforms. The right Ecommerce platform can help push forward your business and your sales; the wrong platform…

Offline marketing for Ecommerce

Offline marketing for Ecommerce

Dec 03 2018

There’s a tendency for Ecommerce sites to slip into promoting themselves via digital channels only. Yet, for those who do, TV, radio, print, direct mail, even in some cases door…

SEO for Ecommerce: In-House vs. Outsourced

SEO for Ecommerce: In-House vs. Outsourced

Nov 26 2018

SEO is constantly evolving, and still incredibly important to ecommerce. Whilst the fundamental principles remain the same (optimise your site technically for search engines, optimise your content and UX for…