SEO for Ecommerce: The Big Debate

SEO for Ecommerce: The Big Debate

Jul 01 2021

EcomChat on Monday 5th July 2021 is our first monthly extravaganza of the Summer and will be on the topic of “SEO for Ecommerce Businesses”. Many ecommerce sites that have…

Digital PR for Ecommerce

Digital PR for Ecommerce

May 24 2021

EcomChat on Monday 7th June 2021 will be on the topic of Digital PR for Ecommerce. “Digital PR” is one of those phrases that’s grown & grown over the last…

Forecasting & Planning

Forecasting & Planning

May 24 2021

This week we kick off a new chat series on Demand Planning and today we’ll be talking about how ecommerce teams can do realistic forecasting. Planning is important for any…

Site clinic: Fortmens.com

Site clinic: Fortmens.com

May 10 2021

Our site clinics have proven popular so we thought it was about time for another. This week we’re looking at a small business that sells clothing for big men, with…

How To Make Customers Profitable

How To Make Customers Profitable

Apr 26 2021

Last week we continued our series on Customer Retention, looking at what makes customers happy and how to increase customer satisfaction. This week we continue the series by focusing on…

How To Keep Customers Happy

How To Keep Customers Happy

Apr 19 2021

Last week we started our series on Customer Retention, looking at customer engagement for ecommerce businesses. This week we continue the series by focusing on what makes customers happy. Happiness…

How To Measure Customer Engagement

How To Measure Customer Engagement

Apr 12 2021

Today we’ll discuss engagement, a nebulous terms that needs clear boundaries. We all know that many site visitors aren’t there to buy, or at least not in the current session,…

Last Click: How To Make Your Ads Convert Better

Last Click: How To Make Your Ads Convert Better

Mar 29 2021

Regardless of your attribution model, you want to ensure your campaigns are performing as effectively as possible and contributing to conversion. There are many factors that influence campaigns ROAS/ROI, including…

Subscription Ecommerce

Subscription Ecommerce

Mar 22 2021

Today we’ll discuss subscription ecommerce – something that’s become more and more common over the years, even more so during the pandemic period. What makes subscription ecommerce different to other…

Ecommerce: what people who don’t work in ecommerce need to know

Ecommerce: what people who don’t work in ecommerce need to know

Mar 15 2021

Today we’ll discuss a very common ecommerce issue: People within businesses that do not have a detailed background in ecommerce, needing to have some awareness of it; and vice versa,…