Delivery & Returns

Delivery & Returns

Nov 11 2019

This week’s #EcomChat looks at one of the most important, but least frequently discussed, areas of ecommerce: Getting the delivery & returns experience right. As ever, there will be 3…

Site audit: Boohoo.com

Site audit: Boohoo.com

Nov 04 2019

#EcomChat on Monday 4th November will be our next live site clinic on the recently refreshed Boohoo.com website: https://www.boohoo.com/ When we asked everyone a few weeks back what topics they’d…

Ecommerce for Small Business

Ecommerce for Small Business

Oct 27 2019

This week’s #EcomChat looks at what small organisations with limited resource and budget can do to drive online customer experience and revenue. Good practice is often talked about in the…

Black Friday 2019

Black Friday 2019

Oct 14 2019

This week’s #EcomChat is on the topic of Black Friday. As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag…

Using AI/ML for Ecommerce Merchandising

Using AI/ML for Ecommerce Merchandising

Oct 06 2019

#EcomChat on Monday 7th October follows on from last week’s discussion, where we explored how ecommerce teams can do online merchandising without AI/ML tools. However, increasingly AI/ML tools are used…

Ecommerce Merchandising without AI/ML

Ecommerce Merchandising without AI/ML

Sep 30 2019

#EcomChat on Monday 30th September will explore online merchandising for ecommerce stores but with a twist. Increasingly AI/ML tools are used to automate personalisation and product/content targeting at scale but…

Email Marketing in a GDPR World

Email Marketing in a GDPR World

Sep 23 2019

#EcomChat on Monday 23rd September will dive into the murky world of email marketing post GDPR, where compliance requirements are now relatively clear yet there are still divergent approaches and…

Site Audit: Arena Flowers

Site Audit: Arena Flowers

Sep 16 2019

#EcomChat on Monday 16th September will do something a little bit different. We’re going to run a live site clinic on the new Arena Flowers beta website: beta.arenaflowers.com When we…

Tracking & Targeting Without Cookies

Tracking & Targeting Without Cookies

Sep 09 2019

#EcomChat on Monday 9th September will focus on an important yet often over-looked topic for #ecommerce – how to track & advertise to shoppers without being reliant upon cookies. The…

NLP for Search Marketing

NLP for Search Marketing

Sep 01 2019

#EcomChat on Monday 2nd September will focus on the new-ish and interesting topic of “NLP for Search Marketing”. The chat will take place at 1pm UK time on Twitter. NLP…