Product Recommendations for Ecommerce

Product Recommendations for Ecommerce

Jun 25 2018

It’s Monday again, the sun is shining and England aren’t out of the World Cup (yet!). It’s also chat time @1pm (UK time). Today we’re going to pick apart product…

Paid Search Strategies

Paid Search Strategies

Jun 18 2018

It’s Monday again, already! It’s chat time. Today we’re going to pick apart paid search. As it becomes more challenging to drive organic search visibility, especially on mobile where the…

Ecommerce User Testing in 2018

Ecommerce User Testing in 2018

Jun 11 2018

Today we’re going to discuss an important but often less covered aspect of Ecommerce site success: User Testing. Here are the 3 questions: What are the different approaches to user…

Key site features for Ecommerce

Key site features for Ecommerce

Jun 04 2018

No website is ever the finished article; ecommerce is a continuous process of improvement and optimisation. However, customer expectations are set by the UX of the most frequently used websites…

Email Marketing for Ecommerce after GDPR

Email Marketing for Ecommerce after GDPR

May 21 2018

We’ve heard the phrase ‘GDPR’ so frequently it feels like an out-of-date meme already – the Gangnam Style dance of privacy updates – but it does seem to be having…

Content for Ecommerce

Content for Ecommerce

May 14 2018

There’s an awful lot of content produced by/for ecommerce teams. Content is produced to improve UX, fuel SEO and provide buckets of stuff for marketing campaigns, both organic and paid.…

Exit Intent: Does it Have a Place?

Exit Intent: Does it Have a Place?

Apr 30 2018

When you spend a lot of time browsing websites, you notice when marketers use techniques to persuade you to do something. Sometimes these techniques make you stop and pay attention,…

Site Audits for Ecommerce

Site Audits for Ecommerce

Apr 23 2018

In honour of the industry wonder that is BrightonSEO, this week’s #EcomChat has a SEO whiff about it. Most SEOs do regular site audits, to varying degrees of technical depth.…

Apps for Ecommerce

Apps for Ecommerce

Apr 16 2018

We all know about the rise of mobile commerce. Mobile surpassed desktop for share of traffic many moons ago, and is quickly catching up for conversion rate, with some retailers…

Essential ecommerce resources

Essential ecommerce resources

Apr 09 2018

There’s a lot of information about ecommerce out there! We all spend time reading blogs, reports & books, attending events and networking with other digital professionals. There are also plenty…