Product Catalogue Management

Product Catalogue Management

Feb 24 2020

#EcomChat on Monday 24th February will look at product catalogues. Ecommerce sites essentially sell products. The products themselves are of course important, but how they are organised and managed has…

Smart Metrics to Measure On-site Search & Browse

Smart Metrics to Measure On-site Search & Browse

Feb 17 2020

#EcomChat on Monday 17th February will look at measurement and how to use smart metrics to understand what users are doing and how that contributes to your website and revenue.…

Ecommerce Pricing Strategies & Testing

Ecommerce Pricing Strategies & Testing

Feb 10 2020

#EcomChat on Monday 10th February will be on the punchy topic of pricing strategy. In a world of constant discounts and creeping boundaries for big events like Black Friday, it’s…

Site audit: DIY.com

Site audit: DIY.com

Feb 03 2020

#EcomChat on Monday 3rd February will be our next live site clinic on the rather large DIY retailer B&Q which runs diy.com (a very smart bit of domain magic). Site…

Amazon Selling & Marketing Strategies

Amazon Selling & Marketing Strategies

Jan 25 2020

Join us on Monday 27th January to discuss an important question for ecommerce teams: how does Amazon fit into your overall ecommerce and marketing plan? More than 50% of product…

Encouraging Online Shoppers to Buy

Encouraging Online Shoppers to Buy

Jan 20 2020

Join us on Monday 20th January to examine what ecommerce teams can do to convert brand and product interest into a paying customer – how to move from being found…

Ecommerce Trends in 2020

Ecommerce Trends in 2020

Jan 13 2020

Join us on Monday 13th January to examine the ecommerce trends influencing retailer strategy and impacting how shoppers find & buy products and services. This is less crystal ball time,…

Time Management for Ecommerce Teams

Time Management for Ecommerce Teams

Jan 05 2020

The first #EcomChat of 2020 takes place on Monday 6th January and will focus on “Time Management for Ecommerce Teams”. People are always busy. A common lament is, “We know…

Ecommerce Conversion Optimisation in 2020

Ecommerce Conversion Optimisation in 2020

Dec 16 2019

Today’s EcomChat will focus on “Conversion Optimisation in 2020”. Conversion sprung to popularity a few years ago – pushed initially by Conversion Rate Experts. It reached a peak in the…

Paid Media for Small Businesses & Ecommerce Startups

Paid Media for Small Businesses & Ecommerce Startups

Dec 09 2019

Today’s chat will focus on ‘paid media’, particularly in the context of smaller ecommerce businesses and ecom startups. Paid media covers PPC, Paid Social advertising, Retargeting, general Display advertising, and…