Ecommerce Platforms

Ecommerce Platforms

Dec 10 2018

Today we’re talking about one of the big fundamentals for online retail: Ecommerce Platforms. The right Ecommerce platform can help push forward your business and your sales; the wrong platform…

Offline marketing for Ecommerce

Offline marketing for Ecommerce

Dec 03 2018

There’s a tendency for Ecommerce sites to slip into promoting themselves via digital channels only. Yet, for those who do, TV, radio, print, direct mail, even in some cases door…

SEO for Ecommerce: In-House vs. Outsourced

SEO for Ecommerce: In-House vs. Outsourced

Nov 26 2018

SEO is constantly evolving, and still incredibly important to ecommerce. Whilst the fundamental principles remain the same (optimise your site technically for search engines, optimise your content and UX for…

CRM for Growth & Loyalty

CRM for Growth & Loyalty

Nov 16 2018

Does the maxim that it’s cheaper to retain an existing customer rather than acquire a new customer always hold true? Do you need to run a CRM program to grow…

Building A Customer Feedback Program

Building A Customer Feedback Program

Nov 12 2018

Customer insight is a critical component for ecommerce decision making. If we don’t understand who the customer is, what they want, like and dislike, what motivates them etc. then it’s…

Maximising The Impact of Ratings & Reviews

Maximising The Impact of Ratings & Reviews

Nov 05 2018

Using ratings & reviews is an established persuasion tactic for ecommerce. There are plenty of public case studies waxing lyrical about the impact reviews have on conversion rate, even case…

On-Site Search vs. Browse/Navigation

On-Site Search vs. Browse/Navigation

Oct 29 2018

Two of the core elements of most ecommerce sites selling more than a handful of products are: On-site search, and product browsing/navigation. These elements are the topic of this week’s…

Paid Social Media Best Practice

Paid Social Media Best Practice

Oct 22 2018

The number of social media users grew 13% YoY in 2017, up to 3.2bn. Social networks are well established and there is a core ‘top 5′ social networks that don’t…

Increasing Basket Size for Ecommerce

Increasing Basket Size for Ecommerce

Oct 15 2018

There are three primary levers for driving ecommerce revenue: Traffic Conversion rate AOV (average order value). Many ecommerce teams focus on optimisation to improve conversion rate, then push the button…

Growing New Customers

Growing New Customers

Oct 08 2018

Today we’re talking about one of the big ecommerce basics: New Customers. Here are the 3 questions: What are the marketing elements retailers need to put in place to find…