There are three primary levers for driving ecommerce revenue: Traffic Conversion rate AOV (average order value). Many ecommerce teams focus on optimisation to improve conversion rate, then push the button…
Today we’re talking about one of the big ecommerce basics: New Customers. Here are the 3 questions: What are the marketing elements retailers need to put in place to find…
Each company generates regular reports for ecommerce, typically weekly roll-ups for trading meetings and often daily tactical reports for specific capabilities such as site performance and SEO indexation + ranking.…
The digital community loves to talk about omni-channel. Customer expectations, in terms of the quality of service they expect organisations to deliver, are high, yet most organisations face challenges in…
On-site search is a critical user journey for pretty much all ecommerce websites (the one main exception being mono product shops). Sometimes search is popular because the overall site UX…
Yet another summer is gone, and we are in to the busy period of September and beyond. For many retailers this is ‘peak period’, the months of the year where…
In our last chat we discussed how ecommerce teams can identify a UX issue/opportunity and prioritise changes to improve performance. This week we’ll follow up with a discussion on how…
UX gets mentioned a lot in ecommerce, especially when critiquing webpages and user journeys. We all talk about ‘providing a better UX’, but what do we mean, and how do…
Today, a topic originally from B2B marketing. It’s very heavily focused on by some Ecommerce companies, but largely ignored by many: CRM. Here are the 3 questions: Is it sensible…
Over the last few weeks we’ve spoken about Trading and Budgeting. Today let’s move to a tech topic, but one that’s fundamental to every Ecommerce business. Here are the 3…
