Making Effective Use of Ecommerce Homepages

Making Effective Use of Ecommerce Homepages

Sep 28 2020

#EcomChat on Monday 28th September will look at the glorious ecommerce homepage. Every site has a homepage but they’re used in diverse ways, depending on factors including brand, product range,…

Testing & Experimentation for Ecommerce Sites

Testing & Experimentation for Ecommerce Sites

Sep 21 2020

#EcomChat on Monday 21st September will look at website optimisation. So for today’s chat we’re going to explore what’s important, what good looks like, as well as key considerations for…

Launching a new ecommerce site

Launching a new ecommerce site

Sep 14 2020

#EcomChat on Monday 14th September will look at ‘Launching a new Ecommerce site’. So for today’s chat we’re going to explore what’s important, what good looks like, as well as…

Site Clinic: Nike.com

Site Clinic: Nike.com

Sep 07 2020

#EcomChat on Monday 7th September will be a live site clinic looking at the website of global sportswear brand Nike. Nike has been pushing D2C ecommerce for several years and…

User Experience for Ecommerce

User Experience for Ecommerce

Aug 24 2020

#EcomChat on Monday 24th August will look at User Experience for Ecommerce. So for today’s chat we’re going to explore what’s important, what good looks like, as well as key…

Email & CRM for Ecommerce – 2020

Email & CRM for Ecommerce – 2020

Aug 17 2020

#EcomChat on Monday 17th August will look at Email & CRM for Ecommerce. So for today’s chat we’re going to explore what’s important, what good looks like, as well as…

Ecommerce Checkout & Payment

Ecommerce Checkout & Payment

Aug 10 2020

#EcomChat on Monday 10th August will dive into the murky waters of ecommerce payments and checkout optimisation. Mobile dominates ecommerce and mobile payments have exploded, and will continue to do…

Ecommerce Product Category pages

Ecommerce Product Category pages

Aug 03 2020

#EcomChat on Monday 3rd August will explore the role of category landing pages for ecommerce sites. As mobile traffic has rocketed, the traditional category landing page has come under scrutiny,…

Competing with Amazon

Competing with Amazon

Jul 20 2020

#EcomChat on Monday 27th July will discuss and important topic for ecommerce team: Competing with Amazon. Amazon is the default ecommerce site for many customers, the first source they go…

Selling Through Ecommerce Product Pages

Selling Through Ecommerce Product Pages

Jul 20 2020

#EcomChat on Monday 20th July will look at how you can get the most from ecommerce product pages. Each individual product page typically gets a small % of total traffic,…