Customer Relationship Management for Ecommerce

Customer Relationship Management for Ecommerce

Aug 13 2018

Today, a topic originally from B2B marketing. It’s very heavily focused on by some Ecommerce companies, but largely ignored by many: CRM. Here are the 3 questions: Is it sensible…

Ecommerce Platforms

Ecommerce Platforms

Aug 06 2018

Over the last few weeks we’ve spoken about Trading and Budgeting. Today let’s move to a tech topic, but one that’s fundamental to every Ecommerce business. Here are the 3…

Budgeting for Digital Marketing

Budgeting for Digital Marketing

Jul 30 2018

For the past two weeks we’ve been talking about ecommerce trading. So this week we’re going to pivot to a related topic: budgeting for digital marketing. Knowing where to spend…

Ecommerce & Trading

Ecommerce & Trading

Jul 23 2018

Last week we talked about ‘2nd purchase’. This week we’re going to go a little broader: Trading. Here are the 3 questions: What does ‘trading’ mean in Ecommerce, and what…

Improving 2nd Purchase Rate for Ecommerce

Improving 2nd Purchase Rate for Ecommerce

Jul 16 2018

Last week we talked about ‘Conversion Rate Optimisation’. This week we’re going to drill into a specific and important measure of conversion, 2nd purchase rate (2PR using our lovely acronym!).…

Conversion Optimisation for Ecommerce

Conversion Optimisation for Ecommerce

Jul 09 2018

You don’t hear the phrase ‘Conversion Rate Optimisation’ as much as you once did. Is that because it’s now fully accepted & folded into what we all do, or because…

Paid Social for Ecommerce

Paid Social for Ecommerce

Jul 02 2018

It’s Monday again, already! The sun is shining, the weather is hot, it’s chat time. Today we’re going to pick apart paid social. As it becomes more challenging to drive…

Product Recommendations for Ecommerce

Product Recommendations for Ecommerce

Jun 25 2018

It’s Monday again, the sun is shining and England aren’t out of the World Cup (yet!). It’s also chat time @1pm (UK time). Today we’re going to pick apart product…

Paid Search Strategies

Paid Search Strategies

Jun 18 2018

It’s Monday again, already! It’s chat time. Today we’re going to pick apart paid search. As it becomes more challenging to drive organic search visibility, especially on mobile where the…

Ecommerce User Testing in 2018

Ecommerce User Testing in 2018

Jun 11 2018

Today we’re going to discuss an important but often less covered aspect of Ecommerce site success: User Testing. Here are the 3 questions: What are the different approaches to user…