Site Audits for Ecommerce

Site Audits for Ecommerce

Apr 23 2018

In honour of the industry wonder that is BrightonSEO, this week’s #EcomChat has a SEO whiff about it. Most SEOs do regular site audits, to varying degrees of technical depth.…

Apps for Ecommerce

Apps for Ecommerce

Apr 16 2018

We all know about the rise of mobile commerce. Mobile surpassed desktop for share of traffic many moons ago, and is quickly catching up for conversion rate, with some retailers…

Essential ecommerce resources

Essential ecommerce resources

Apr 09 2018

There’s a lot of information about ecommerce out there! We all spend time reading blogs, reports & books, attending events and networking with other digital professionals. There are also plenty…

Ecommerce Customer Journeys

Ecommerce Customer Journeys

Mar 26 2018

Customers browse and shop across mobile, desktop, at work, at home. They may find out about you via search ads, TV, media placements, bloggers, influencers, word of mouth, or many…

Getting Returns Right for Ecommerce

Getting Returns Right for Ecommerce

Mar 19 2018

Returns are an inevitable part of selling online. There are many reasons why customers return items, from faulty goods to issues with product fit and sending back the sizes that…

Using Marketplaces for Ecommerce

Using Marketplaces for Ecommerce

Mar 12 2018

We all know that Amazon is rapidly expanding into product categories and has become the #1 online product search engines for many ecommerce related product journeys. But it’s just one…

Data & Privacy

Data & Privacy

Mar 05 2018

This is the year of GDPR, and ePrivacy. There have been so many high profile data breaches over the last year it’s tough to keep count. Yet retailers still seem…

Lifecycle Marketing

Lifecycle Marketing

Feb 26 2018

There’s an old adage that retaining customers is cheaper than acquiring new ones. Whilst that may not always be true, it is important to put plans in place to turn…

Ecommerce & Selling Internationally

Ecommerce & Selling Internationally

Feb 19 2018

As online retail becomes more and more competitive, should retailers push more internationally than we already do? Today’s #EcomChat will cover this, and related areas. Here are the 3 questions:…

The Future of Digital Roles 2018

The Future of Digital Roles 2018

Feb 12 2018

#EcomChat on Monday 12th February will discuss “The future of digital roles”. 2017 witnessed continued maturity in ecommerce, for example the increased use of automation and AI/ML to improve personalisation (predictive…