Promotional Strategies/Tactics for Peak Trading

Promotional Strategies/Tactics for Peak Trading

Oct 19 2020

#EcomChat on Monday 19th October will explore how ecommerce teams can use promotional strategies around peak trading to attract, engage, convert and retain customers. Black Friday is approaching, the time…

Growing ecommerce sales from zero

Growing ecommerce sales from zero

Oct 12 2020

#EcomChat on Monday 5th October will explore how ecommerce teams starting from scratch (and assuming a limited budget for marketing) can effectively scale their business and deliver growth. There are…

Black Friday 2020

Black Friday 2020

Oct 05 2020

#EcomChat on Monday 5th October will look at Black Friday & Cyber Monday The year has been full of unpredictability so far, but one thing that’s been known since the…

Making Effective Use of Ecommerce Homepages

Making Effective Use of Ecommerce Homepages

Sep 28 2020

#EcomChat on Monday 28th September will look at the glorious ecommerce homepage. Every site has a homepage but they’re used in diverse ways, depending on factors including brand, product range,…

Testing & Experimentation for Ecommerce Sites

Testing & Experimentation for Ecommerce Sites

Sep 21 2020

#EcomChat on Monday 21st September will look at website optimisation. So for today’s chat we’re going to explore what’s important, what good looks like, as well as key considerations for…

Launching a new ecommerce site

Launching a new ecommerce site

Sep 14 2020

#EcomChat on Monday 14th September will look at ‘Launching a new Ecommerce site’. So for today’s chat we’re going to explore what’s important, what good looks like, as well as…

Site Clinic: Nike.com

Site Clinic: Nike.com

Sep 07 2020

#EcomChat on Monday 7th September will be a live site clinic looking at the website of global sportswear brand Nike. Nike has been pushing D2C ecommerce for several years and…

User Experience for Ecommerce

User Experience for Ecommerce

Aug 24 2020

#EcomChat on Monday 24th August will look at User Experience for Ecommerce. So for today’s chat we’re going to explore what’s important, what good looks like, as well as key…

Email & CRM for Ecommerce – 2020

Email & CRM for Ecommerce – 2020

Aug 17 2020

#EcomChat on Monday 17th August will look at Email & CRM for Ecommerce. So for today’s chat we’re going to explore what’s important, what good looks like, as well as…

Ecommerce Checkout & Payment

Ecommerce Checkout & Payment

Aug 10 2020

#EcomChat on Monday 10th August will dive into the murky waters of ecommerce payments and checkout optimisation. Mobile dominates ecommerce and mobile payments have exploded, and will continue to do…