How To Keep Customers Happy

April 19, 2021

Last week we started our series on Customer Retention, looking at customer engagement for ecommerce businesses.

This week we continue the series by focusing on what makes customers happy. Happiness means different things to different people, and brands often have different approaches to customer retention. Some like Charlotte Tilbury and Bloom & Wild use loyalty schemes, others rely on their data to identify ‘happy’ and ‘dissatisfied’ customers, then put plans in place to communicate with them accordingly.

On today’s chat we’ll try and define what happiness means and discuss what online shoppers are really looking for. There are 3 starter questions as always.

  1. How can you measure and define customer happiness?
  2. How important are loyalty schemes?
  3. What are the alternatives to loyalty schemes and discounts?

We’ll cover the above and much more.

If you haven’t taken part before – it’s a Twitter chat, on the hashtag #ecomchat, each Monday at 1pm UK time. There’s more info over here: About ecomchat.

Thanks! James & Dan

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