How To Measure Customer Engagement
Today we’ll discuss engagement, a nebulous terms that needs clear boundaries. We all know that many site visitors aren’t there to buy, or at least not in the current session, so ‘engagement’ can be a useful stepping stone to a future conversion.
On today’s chat we’ll try and define what good engagement looks like and discuss sensible metrics. There are 3 starter questions as always.
- What does customer engagement really mean in the context of an ecommerce site & how do you engage customers?
- Which metrics can you use to measure this?
- How do you improve customer engagement and why should you bother?
We’ll cover the above and much more.
If you haven’t taken part before – it’s a Twitter chat, on the hashtag #ecomchat, each Monday at 1pm UK time. There’s more info over here: About ecomchat.
Thanks! James & Dan