This week’s #EcomChat will be on the theme SEO reporting, looking at how you move beyond basic (and often meaningless) metrics like query rank to using data to provide performance insights.
Every organisation has SEO reports but what makes a SEO report useful? Is there a standard format that can be used, or do reports need to be tailored based on the organisation you work for?
As ever, there will be 3 conversation starter questions:
- Which metrics should be included in SEO reports & what’s the ideal format?
- What’s the best way to automate SEO reports?
- How can you manage reporting for complex organisations e.g. multi-site, multi-language?
Thanks, Dan & James.Join us at 1pm UK time on Monday 17th June and do share this post either on Twitter or via email with anyone you think would be interested.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.