Shopping Basket Design & Optimisation

November 17, 2019

This week’s #EcomChat looks at one area of an ecommerce store where ecommerce teams need to pay close attention because purchase intent is so high and small changes can have a pronounced impact on conversion: the shopping basket.

As ever, there will be 3 conversation starter questions:

  1. What are the critical components of a shopping basket?
  2. What’s the ideal ‘add to basket’ user experience & why?
  3. What can negatively impact basket conversion rate & how can you avoid this?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

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