What Do Smart Retailers Test to Get Ahead of Amazon?
Testing is a core part of an ecommerce growth strategy. It helps us improve existing webpages and user journeys, as well as focus on specific KPIs to improve ecommerce performance & profit.
We also know that Amazon is data centric and uses its insane data pool to continuously test ways to increase product sales, basket size and recurring revenue (and hoover up market share). It has a key advantage the vast majority of organisations will never have: huge scale.
This week’s chat will look at how smart retailers are using testing & experimentation in an ecommerce world heavily influenced by Amazon, to give themselves a competitive advantage.
We’re delighted to be joined by two highly respected optimisation specialists, Stephen Pavlovich (CEO at Conversion.com) and Paul Rouke (CEO at PRWD). Stephen and Paul have hands-on experience delivering CRO results for a wide range of Clients, so will share practical insights.
As ever, there are 3 conversation starter questions:
- What types of test should retailers invest in and why?
- How do you ensure testing impacts the bottom line positively?
- What can you do culturally to embed testing into your organisation?
Thanks, Dan & James.
Join us at 1pm UK time on Monday 20th May and do share this post either on Twitter or via email with anyone you think would be interested.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.