In our last chat we discussed how ecommerce teams can identify a UX issue/opportunity and prioritise changes to improve performance. This week we’ll follow up with a discussion on how…
UX gets mentioned a lot in ecommerce, especially when critiquing webpages and user journeys. We all talk about ‘providing a better UX’, but what do we mean, and how do…
Today, a topic originally from B2B marketing. It’s very heavily focused on by some Ecommerce companies, but largely ignored by many: CRM. Here are the 3 questions: Is it sensible…
Over the last few weeks we’ve spoken about Trading and Budgeting. Today let’s move to a tech topic, but one that’s fundamental to every Ecommerce business. Here are the 3…
For the past two weeks we’ve been talking about ecommerce trading. So this week we’re going to pivot to a related topic: budgeting for digital marketing. Knowing where to spend…
Last week we talked about ‘2nd purchase’. This week we’re going to go a little broader: Trading. Here are the 3 questions: What does ‘trading’ mean in Ecommerce, and what…
Last week we talked about ‘Conversion Rate Optimisation’. This week we’re going to drill into a specific and important measure of conversion, 2nd purchase rate (2PR using our lovely acronym!).…
You don’t hear the phrase ‘Conversion Rate Optimisation’ as much as you once did. Is that because it’s now fully accepted & folded into what we all do, or because…
It’s Monday again, already! The sun is shining, the weather is hot, it’s chat time. Today we’re going to pick apart paid social. As it becomes more challenging to drive…
It’s Monday again, the sun is shining and England aren’t out of the World Cup (yet!). It’s also chat time @1pm (UK time). Today we’re going to pick apart product…
