#EcomChat on Monday 30th November will discuss “Black Friday 2015”. We had a chat back in September about the value and necessity of Black Friday for retailers. This chat follows…
#EcomChat on Monday 23rd November will discuss “Competitive Customer Services for Ecommerce”. Customer service has long evolved beyond simply being a policy and compliance requirement. Businesses are seeing it as a…
#EcomChat on Monday 16th November will discuss “Creativity in Ecommerce”. Blueleaf has released it’s latest Inspiring Great Retail report with a a key topic being creativity, giving examples of retailers who are…
I decided it was time to write a fun blog showcasing different aspects of creativity that I’ve seen on my travels in ecommerce. Some of these have come from tweets…
#EcomChat on Monday 9th November will discuss “Ecommerce & Christmas”. The biggest period of the year for many retailers, Christmas & the New Year is a time of joy for most, also…
#EcomChat on Monday 2nd November will discuss “Data Scientists & Data Science” and the relevance of this field for ecommerce. Harvard Business Review labelled the role of the data scientist “the sexiest…
Ssshhhh whisper who dares, Black Friday is coming! Black Friday is now an established retail calendar event, even though it’s relatively young in the UK. What once was the preserve…
#EcomChat on Monday 26th October will discuss “Customer Loyalty & Ecommerce”. With much the focus on SEO, conversion, paid search, and other tactics that have a larger impact on customer acquisition, you…
#EcomChat on Monday 19th October will discuss “Persuasion and Ecommerce”. “Persuasion” isn’t a new concept in marketing but it’s an area that has grown in popularity for ecommerce websites over the…
#EcomChat on Monday 12th October will discuss “Making Promotions Work for Ecommerce”. Promotions are a proven way to drive ecommerce activity (e.g. sending registered users a special £ off coupon) and…
