#EcomChat on Monday 5th October will discuss “AdWords Customer Match & Customer-Specific Advertising”. Google AdWords have announced they will now allow advertisers to show ads to customers based on their email…
Your website needs web analytics for many reasons, not just to produce dashboards for reporting! I’ve been involved in many implementations, either doing them myself or using data specialists to…
#EcomChat on Monday 28th September will discuss “Black Friday and Ecommerce”. Last year Black Friday accelerated the typical holiday season sales cycle as this US imported marketing frenzy took firm hold…
#EcomChat on Monday 21st September will discuss “Content Blockers”. Apple recently announced that they will allow “content blockers” into the iOS app store, and that these will also be able to…
Triggered emails (or ‘automated emails’) are an immensely effective way of communicating with customers at exactly the right time, without requiring you to remember to do so & manually send…
#EcomChat on Monday 14th September will discuss “Offline marketing for ecommerce sites’. Many digital people come straight into digital roles without a background in traditional direct marketing, so have very little…
#EcomChat on Monday 7th September will discuss “Is responsive design enough for ecommerce’. Responsive design is almost the default for web development nowadays, with fewer people building separate mobile sites, preferring to…
In August Google updated its local search results pack. There are several implications for SEO and this blog outlines my take on the impact of this update. For a detailed…
In case you missed it, Ofcom has released its 2015 Communications Market Report, which contains data and analysis on broadcast television and radio, fixed and mobile telephony, internet usage and…
#EcomChat on Monday 24th August will discuss “Brand experience in multi-channel ecommerce’. We all know multi-channel is important, that customers shop across channels and devices and retailers need to find a…
