Getting an ROI from online marketing

Getting an ROI from online marketing

Aug 17 2015

#EcomChat on Monday 17th August will discuss “Getting an ROI from online marketing”. Every single ecommerce business is investing in online marketing, to varying degrees. Some have a strong handle on…

Finding New Customers

Finding New Customers

Aug 10 2015

#EcomChat on Monday 10th August will discuss “Finding New Customers”. “New customer acquisition” is always a hot topic for ecommerce companies. The general perception is that trends here have changed over…

Who Will Win The Mobile Payment War?

Who Will Win The Mobile Payment War?

Aug 03 2015

#EcomChat on Monday 3rd August will discuss “Mobile Payments”. Gartner predicts the global mobile payment market will average 35 percent annual growth between 2012 and 2017, and forecasts a market worth $721 billion…

Pandas and Content for Ecommerce

Pandas and Content for Ecommerce

Jul 27 2015

#EcomChat on Monday 27th July will discuss “Panda and the importance of content for ecommerce and #SEO”. In case you missed it, Google pushed out a Panda refresh last week. It’s…

The Google Buy Button

The Google Buy Button

Jul 19 2015

#EcomChat on Monday 20th July will discuss “The Google Buy Button (& Facebook’s Too)”. Google has now launched its “Purchase on Google” option, Facebook announced they are doing the same.…

Ecommerce Delivery & Returns

Ecommerce Delivery & Returns

Jul 12 2015

#EcomChat on Monday 13th July will discuss “Ecommerce Delivery & Returns – the battle for consumer convenience”. Delivery and returns has long been a strategic battleground for the big retailers…

The potential of social commerce

The potential of social commerce

Jul 06 2015

#EcomChat on Monday 6th July will discuss “Social commerce”. Social commerce is relatively new but represents an interesting and inevitable convergence of conversation and shopping. If the first era for…

Email Marketing & CRM

Email Marketing & CRM

Jun 28 2015

#EcomChat on Monday 29th June will discuss “Email Marketing & CRM”. Email Marketing is one of the big Ecommerce marketing channels. In the past it was generally a ‘once a…

Building Ecommerce Communities

Building Ecommerce Communities

Jun 22 2015

#EcomChat on Monday 22nd June will discuss “Community”. “Community” is a nebulous word, but one that is used a lot: Build a community, grow a community, engage the community, etc. Sometimes this…

Third Party Ecommerce Tools

Third Party Ecommerce Tools

Jun 15 2015

#EcomChat on Monday 15th June will discuss “Tools & Technologies”. We will focus on the many ‘third party tools & technologies’ available. Ie, not ecommerce platforms themselves, but the add-on tools…