Customer insight is a critical component for ecommerce decision making. If we don’t understand who the customer is, what they want, like and dislike, what motivates them etc. then it’s…
Using ratings & reviews is an established persuasion tactic for ecommerce. There are plenty of public case studies waxing lyrical about the impact reviews have on conversion rate, even case…
Two of the core elements of most ecommerce sites selling more than a handful of products are: On-site search, and product browsing/navigation. These elements are the topic of this week’s…
The number of social media users grew 13% YoY in 2017, up to 3.2bn. Social networks are well established and there is a core ‘top 5′ social networks that don’t…
There are three primary levers for driving ecommerce revenue: Traffic Conversion rate AOV (average order value). Many ecommerce teams focus on optimisation to improve conversion rate, then push the button…
Today we’re talking about one of the big ecommerce basics: New Customers. Here are the 3 questions: What are the marketing elements retailers need to put in place to find…
Each company generates regular reports for ecommerce, typically weekly roll-ups for trading meetings and often daily tactical reports for specific capabilities such as site performance and SEO indexation + ranking.…
The digital community loves to talk about omni-channel. Customer expectations, in terms of the quality of service they expect organisations to deliver, are high, yet most organisations face challenges in…
On-site search is a critical user journey for pretty much all ecommerce websites (the one main exception being mono product shops). Sometimes search is popular because the overall site UX…
Yet another summer is gone, and we are in to the busy period of September and beyond. For many retailers this is ‘peak period’, the months of the year where…
