CRM for Growth & Loyalty

CRM for Growth & Loyalty

Nov 16 2018

Does the maxim that it’s cheaper to retain an existing customer rather than acquire a new customer always hold true? Do you need to run a CRM program to grow…

Building A Customer Feedback Program

Building A Customer Feedback Program

Nov 12 2018

Customer insight is a critical component for ecommerce decision making. If we don’t understand who the customer is, what they want, like and dislike, what motivates them etc. then it’s…

Maximising The Impact of Ratings & Reviews

Maximising The Impact of Ratings & Reviews

Nov 05 2018

Using ratings & reviews is an established persuasion tactic for ecommerce. There are plenty of public case studies waxing lyrical about the impact reviews have on conversion rate, even case…

On-Site Search vs. Browse/Navigation

On-Site Search vs. Browse/Navigation

Oct 29 2018

Two of the core elements of most ecommerce sites selling more than a handful of products are: On-site search, and product browsing/navigation. These elements are the topic of this week’s…

Paid Social Media Best Practice

Paid Social Media Best Practice

Oct 22 2018

The number of social media users grew 13% YoY in 2017, up to 3.2bn. Social networks are well established and there is a core ‘top 5′ social networks that don’t…

Increasing Basket Size for Ecommerce

Increasing Basket Size for Ecommerce

Oct 15 2018

There are three primary levers for driving ecommerce revenue: Traffic Conversion rate AOV (average order value). Many ecommerce teams focus on optimisation to improve conversion rate, then push the button…

Growing New Customers

Growing New Customers

Oct 08 2018

Today we’re talking about one of the big ecommerce basics: New Customers. Here are the 3 questions: What are the marketing elements retailers need to put in place to find…

Creating Meaningful Reporting Dashboards

Creating Meaningful Reporting Dashboards

Sep 29 2018

Each company generates regular reports for ecommerce, typically weekly roll-ups for trading meetings and often daily tactical reports for specific capabilities such as site performance and SEO indexation + ranking.…

Omni-Channel CX for Ecommerce

Omni-Channel CX for Ecommerce

Sep 24 2018

The digital community loves to talk about omni-channel. Customer expectations, in terms of the quality of service they expect organisations to deliver, are high, yet most organisations face challenges in…

On-Site Search for Ecommerce

On-Site Search for Ecommerce

Sep 17 2018

On-site search is a critical user journey for pretty much all ecommerce websites (the one main exception being mono product shops). Sometimes search is popular because the overall site UX…