Every ecommerce business generates reports. Smart ecommerce teams align reporting with business goals and ensure that reports are meaningful and are used to make decisions and identify actions. But with…
Product pages are critical for ecommerce; when you look at the volume of traffic going through product pages at an aggregate level, it’s often a high percentage of the total…
Typically products are added to an ecommerce site and then left until they’re obsolete and need removing. However, there are often opportunities to further optimise a product listing to plug…
The tide of thought on ‘influencers’ seems to ebb and flow: Sometimes they are the hottest topic in retail or marketing, sometimes they are seen as a sort of human…
Ecommerce Platforms have formed the main interface between companies and customers online since the beginning of online retail. There have been many over the years, from plugins used by tiny…
Content marketing has been a mainstay of ecommerce for many moons. However, the way search engines find, sort and rank content has evolved, and the tools available to to ecommerce…
Today’s #EcomChat will be on mobile paid media strategy. We all know that mobile traffic has taken off, with some retailers getting more than 70% traffic from mobile devices. But…
Today’s #EcomChat will be on customer retention, looking at how you can increase the number of people who place the next order and speed up the interval between orders using…
On-site merchandising is an important part of optimising an ecommerce website. Merchandising is often used as a bucket term for a wide range of ecommerce activities, including campaigns, visual merchandising…
‘Conversion’ is a popular topic in Ecommerce. Much of the activity that takes place in order to improve conversion rate is essentially geared around ‘persuasion’. Persuasion itself is a well…
