Forecasting & Planning

Forecasting & Planning

May 24 2021

This week we kick off a new chat series on Demand Planning and today we’ll be talking about how ecommerce teams can do realistic forecasting. Planning is important for any…

Site clinic: Fortmens.com

Site clinic: Fortmens.com

May 10 2021

Our site clinics have proven popular so we thought it was about time for another. This week we’re looking at a small business that sells clothing for big men, with…

How To Make Customers Profitable

How To Make Customers Profitable

Apr 26 2021

Last week we continued our series on Customer Retention, looking at what makes customers happy and how to increase customer satisfaction. This week we continue the series by focusing on…

How To Keep Customers Happy

How To Keep Customers Happy

Apr 19 2021

Last week we started our series on Customer Retention, looking at customer engagement for ecommerce businesses. This week we continue the series by focusing on what makes customers happy. Happiness…

How To Measure Customer Engagement

How To Measure Customer Engagement

Apr 12 2021

Today we’ll discuss engagement, a nebulous terms that needs clear boundaries. We all know that many site visitors aren’t there to buy, or at least not in the current session,…

Last Click: How To Make Your Ads Convert Better

Last Click: How To Make Your Ads Convert Better

Mar 29 2021

Regardless of your attribution model, you want to ensure your campaigns are performing as effectively as possible and contributing to conversion. There are many factors that influence campaigns ROAS/ROI, including…

Subscription Ecommerce

Subscription Ecommerce

Mar 22 2021

Today we’ll discuss subscription ecommerce – something that’s become more and more common over the years, even more so during the pandemic period. What makes subscription ecommerce different to other…

Ecommerce: what people who don’t work in ecommerce need to know

Ecommerce: what people who don’t work in ecommerce need to know

Mar 15 2021

Today we’ll discuss a very common ecommerce issue: People within businesses that do not have a detailed background in ecommerce, needing to have some awareness of it; and vice versa,…

Analysing & Improving Campaign Landing Pages

Analysing & Improving Campaign Landing Pages

Mar 08 2021

EcomChat on Monday the 8th March 2021 continues our Customer Acquisition series and covers ecommerce landing pages. To get the best ROAS and marketing ROI, landing pages must have a…

How To Know When Your Conversion Funnel is Broken

How To Know When Your Conversion Funnel is Broken

Mar 01 2021

EcomChat on Monday the 1st March 2021 is that start of our Customer Acquisition series and covers ecommerce conversion funnels. To get the best ROAS and marketing ROI, online conversion…