This week we kick off a new chat series on Demand Planning and today we’ll be talking about how ecommerce teams can do realistic forecasting. Planning is important for any…
Our site clinics have proven popular so we thought it was about time for another. This week we’re looking at a small business that sells clothing for big men, with…
Last week we continued our series on Customer Retention, looking at what makes customers happy and how to increase customer satisfaction. This week we continue the series by focusing on…
Last week we started our series on Customer Retention, looking at customer engagement for ecommerce businesses. This week we continue the series by focusing on what makes customers happy. Happiness…
Today we’ll discuss engagement, a nebulous terms that needs clear boundaries. We all know that many site visitors aren’t there to buy, or at least not in the current session,…
Regardless of your attribution model, you want to ensure your campaigns are performing as effectively as possible and contributing to conversion. There are many factors that influence campaigns ROAS/ROI, including…
Today we’ll discuss subscription ecommerce – something that’s become more and more common over the years, even more so during the pandemic period. What makes subscription ecommerce different to other…
Today we’ll discuss a very common ecommerce issue: People within businesses that do not have a detailed background in ecommerce, needing to have some awareness of it; and vice versa,…
EcomChat on Monday the 8th March 2021 continues our Customer Acquisition series and covers ecommerce landing pages. To get the best ROAS and marketing ROI, landing pages must have a…
EcomChat on Monday the 1st March 2021 is that start of our Customer Acquisition series and covers ecommerce conversion funnels. To get the best ROAS and marketing ROI, online conversion…
