Customer Service for Ecommerce

Customer Service for Ecommerce

Jul 13 2020

#EcomChat on Monday 13th July will dive into the wonderful world of managing customer service via your ecommerce channels. Customer Service has always been important but this year’s challenges have…

Marketing Channels for Ecommerce

Marketing Channels for Ecommerce

Jul 06 2020

#EcomChat on Monday 6th July will discuss and important topic for ecommerce team: Marketing Channels. SEO, PPC, Affiliate, Email, CRM, Social ads, display ads, retargeting, out of home, TV, radio,…

UAT Testing for Ecommerce Sites

UAT Testing for Ecommerce Sites

Jun 29 2020

#EcomChat on Monday 29th June will discuss and important topic for ecommerce team: how to handle user acceptance testing (UAT). UAT is integral to any website. Perhaps more commonly associated…

Site clinic: Polarn o Pyret

Site clinic: Polarn o Pyret

Jun 22 2020

#EcomChat on Monday 22nd June will be a live site clinic looking at the website of Swedish kids’ fashion retailer Polarn O Pyret. Polarn has successfully grown its international ecommerce…

Growing Your Ecommerce Team

Growing Your Ecommerce Team

Jun 15 2020

#EcomChat on Monday 15th June will delve into the challenges of building out an ecommerce team to enable and support growth. For most small businesses, the starting point for an…

Ecommerce Priorities for the second half of 2020

Ecommerce Priorities for the second half of 2020

Jun 08 2020

#EcomChat on Monday 8th June will delve into “Ecommerce Priorities for the second half of 2020”. The first half of the year has been extremely fast-paced & full of change…

Ecommerce Category & List Page Merchandising

Ecommerce Category & List Page Merchandising

Jun 01 2020

#EcomChat on Monday 1st June will delve into the choppy water of ecommerce merchandising, focusing on category landing and product list pages. There are a plethora of automated tools in…

Wishlists, Saved Items and Recently Viewed

Wishlists, Saved Items and Recently Viewed

May 18 2020

#EcomChat on Monday 18th May will discuss an often untapped product merchandising opportunity: Wishlists, saved items and recently viewed. All three are established components of an ecommerce store, most sites…

Site clinic: Gucci.com

Site clinic: Gucci.com

May 11 2020

#EcomChat on Monday 11th May will be a live site clinic looking at the website of luxury fashion retailer Gucci. High-end brands have an interesting challenge online where brand experience…

Using digital platforms to support COVID-19 projects

Using digital platforms to support COVID-19 projects

May 04 2020

#EcomChat on Monday 4th May 2020 we’re looking into how individuals and organisations are using digital technology to launch new COVID-19 projects or support existing initiatives. Amidst the current gloom,…