Ecommerce Growth

Ecommerce Growth

Oct 02 2017

Today’s #EcomChat will be on the topic of Ecommerce Growth. As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on…

SEO: Tips & Tricks to Stay Relevant

SEO: Tips & Tricks to Stay Relevant

Sep 25 2017

Today’s #EcomChat will be on an interesting topic, so please do share the link and encourage others to join us. Today we will be tackling SEO but looking at how…

Mobile Conversion

Mobile Conversion

Sep 18 2017

Today’s #EcomChat will be on an interesting topic, so do spread the word & haul all your pals in. Today we will be tackling: Mobile Conversion. As ever: there will…

Brand Marketing for Ecommerce

Brand Marketing for Ecommerce

Sep 11 2017

Today’s #EcomChat will be on a more tricky topic than usual, so do spread the word & haul all your pals in. Today we will be tackling: Brand Marketing (shocked…

How To Mitigate Risk When Selecting Tech Partners

How To Mitigate Risk When Selecting Tech Partners

Sep 04 2017

Ecommerce relies upon a wide range of technologies, from the core platform to 3rd party applications for digital marketing. When it comes to selecting a strategic technology partner (e.g. ERP,…

Conversion Rate Optimisation

Conversion Rate Optimisation

Aug 21 2017

‘Conversion Rate Optimisation’ is now a very well established part of many digital teams’ activities. Does it work as well as it should for Ecommerce? Does it still work now…

Site Speed for Ecommerce

Site Speed for Ecommerce

Aug 14 2017

Most ecommerce teams want fast pages, but delivering fast speed with complex sites, pages with a large number of different components and the need to enable personalisation, can be quite…

Creativity for Ecommerce

Creativity for Ecommerce

Aug 07 2017

Most retailers cover the ‘basics’ well, with UX principles often borrowed from standard patterns, and the usual digital marketing tactics. But is creativity important? Should campaigns be ‘creative’ or is…

Promotions for Ecommerce

Promotions for Ecommerce

Jul 31 2017

It’s estimated that we’re exposed to between 4,000 to 5,000 marketing messages every day (though we’ve not counted!); many of these are promotional messages designed to influence our buying behaviour.…

Creative Ways to Measure Ecommerce

Creative Ways to Measure Ecommerce

Jul 24 2017

Setting KPIs is a no-brainer, all ecommerce teams measure performance in some way or another. However, most reports focus on top-level KPIs such as revenue, conversion rate and average order…