With social media platforms pushing for monetisation and offering an ever increasing variety of ad formats and targeting techniques, organic reach is under pressure and harder to maintain. However, it’s…
Testing is a core part of an ecommerce growth strategy. It helps us improve existing webpages and user journeys, as well as focus on specific KPIs to improve ecommerce performance…
Ecommerce is constantly changing, so it’s important to keep on top of industry trends. Each year we team-up with the wonderful folk at Cranberry Panda to discuss the key learning…
Product data is a standard feed into an ecommerce platform. However, the quality, relevance and accuracy of product data still varies considerably, and it’s relatively easy to find ecommerce sites…
You often hear, or read, the phrase ‘SEO site audit’ but it can mean different things to different people. To some, it’s a technical audit of site indexation control and…
The path to purchase is a basic marketing concept but the ever increasing number of channels (think voice, smart devices, digital, offline etc.) means ecommerce paths to purchase are constantly…
We know the old adage that is costs more to acquire a new customer than retain an existing one. Whilst that may not always be true, it’s considered good practice…
Every ecommerce business generates reports. Smart ecommerce teams align reporting with business goals and ensure that reports are meaningful and are used to make decisions and identify actions. But with…
Product pages are critical for ecommerce; when you look at the volume of traffic going through product pages at an aggregate level, it’s often a high percentage of the total…
Typically products are added to an ecommerce site and then left until they’re obsolete and need removing. However, there are often opportunities to further optimise a product listing to plug…
