Ecommerce Reporting

Ecommerce Reporting

Mar 24 2019

Every ecommerce business generates reports. Smart ecommerce teams align reporting with business goals and ensure that reports are meaningful and are used to make decisions and identify actions. But with…

Improving Product Page Performance

Improving Product Page Performance

Mar 18 2019

Product pages are critical for ecommerce; when you look at the volume of traffic going through product pages at an aggregate level, it’s often a high percentage of the total…

Optimising Product Content for Ecommerce

Optimising Product Content for Ecommerce

Mar 11 2019

Typically products are added to an ecommerce site and then left until they’re obsolete and need removing. However, there are often opportunities to further optimise a product listing to plug…

Finding Genuine Influencers for Social & PR

Finding Genuine Influencers for Social & PR

Mar 04 2019

The tide of thought on ‘influencers’ seems to ebb and flow: Sometimes they are the hottest topic in retail or marketing, sometimes they are seen as a sort of human…

The Future of Ecommerce Platform Architecture

The Future of Ecommerce Platform Architecture

Feb 25 2019

Ecommerce Platforms have formed the main interface between companies and customers online since the beginning of online retail. There have been many over the years, from plugins used by tiny…

Content Topic Modelling for Ecommerce

Content Topic Modelling for Ecommerce

Feb 18 2019

Content marketing has been a mainstay of ecommerce for many moons. However, the way search engines find, sort and rank content has evolved, and the tools available to to ecommerce…

Targeting Mobile Users with Paid Media

Targeting Mobile Users with Paid Media

Feb 08 2019

Today’s #EcomChat will be on mobile paid media strategy. We all know that mobile traffic has taken off, with some retailers getting more than 70% traffic from mobile devices. But…

Increasing Repeat Purchase Rate for Ecommerce

Increasing Repeat Purchase Rate for Ecommerce

Jan 28 2019

Today’s #EcomChat will be on customer retention, looking at how you can increase the number of people who place the next order and speed up the interval between orders using…

Shopper Behaviour & On-site Merchandising

Shopper Behaviour & On-site Merchandising

Jan 28 2019

On-site merchandising is an important part of optimising an ecommerce website. Merchandising is often used as a bucket term for a wide range of ecommerce activities, including campaigns, visual merchandising…

Ecommerce & ‘Persuasion Architecture’

Ecommerce & ‘Persuasion Architecture’

Jan 21 2019

‘Conversion’ is a popular topic in Ecommerce. Much of the activity that takes place in order to improve conversion rate is essentially geared around ‘persuasion’. Persuasion itself is a well…